Product Marketing Manager (Nibble)

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.
 

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Kate Zabigailo, Head of Product Marketing at Nibble by Headway Inc, we’re looking for a Product Marketing Manager to own the search for what's next in the EdTech.
 

What product & team will you be working on?
 

Nibble is an all-around knowledge app for adult learners. It offers short, interactive lessons on different topics, from art to math. Nibble has been featured as App of the Day in over 50 countries, including the US, the UK, and Canada.
 

You’ll join our Web Growth team.
 

Most growth teams optimize what already works. They take a funnel that converts and scale it. That's valuable — and our Web Growth optimization crew does it brilliantly.
 

But you're not here to improve the funnels we have — you're here to discover the ones we don't. New streams, new funnels, new markets, new monetization mechanics. The directions AI can't generate because they don't exist in any known pattern yet. The bets no one has placed.

This role is a brand-new track for Nibble’s Web Growth team: a systematic engine for finding, validating, and proving new sources of revenue — and you own it end to end.
 

If you get a genuine rush from a hypothesis that pays off, and you can kill the ones that don't without flinching — keep reading.
 

Why do we need you?
 

You’ll be responsible for generating, validating, and handing off new Web Growth directions with real revenue potential. You turn "what if we tried…" into "this works, here's the proof — now scale it."
 

In your first 6–12 months, we'll know you've succeeded when:

• New growth directions are validated and handed off — generating measurable revenue outside our existing funnels.
• You've built a pipeline of bets, not one-off experiments — a steady stream of channels, monetization mechanics, and segments tested with cheap, fast experiments.
• The hypothesis-to-decision cycle takes weeks, not quarters — at a predictable cost per test.
• Dead hypotheses become fuel. Every kill is documented; every insight gets reused by the team.

What do your responsibilities look like?
 

• Hunt for revenue. Research markets, competitors, and channels to surface non-obvious directions worth betting on. Understand why things grow, not just that they do.
• Run the bet-to-decision loop. Design experiments, build funnels and prototypes (AI and no-code are core tools here, not nice-to-haves), read the data yourself, and make the call: scale or kill.
• Own the number. Revenue from new directions is your scoreboard. You're the one who says "we invest here this quarter" — and stands behind it.
• Move fast and cheap. Compress a long testing cycle into something dramatically leaner. Speed is a feature, not an afterthought.
• Sell what works. Pitch validated directions to stakeholders and hand them off cleanly to the team that'll scale them.
• Draw the map yourself. There's no backlog waiting for you. You build the pipeline of bets from scratch.

Who are you?
 

• You think like a market researcher. You dig into competitors and root causes, not just surface metrics. You find the thread nobody else pulled.
• You know how to launch something new — unit economics, risk and opportunity, a sharp pitch, and the velocity to move on it.
• You're fluent with data. You evaluate your own test results, model unit economics, and size revenue potential without waiting for an analyst.
• You're dangerous with AI and no-code tools. You generate funnels, prototypes, and research synthesis fast — AI is your core instrument, not a curiosity.
• You have a growth mindset wired to revenue. Opportunistic, a little bit salesperson, allergic to activity that doesn't move the number.
• You're original. Your value is precisely the ideas AI won't hand you from known patterns.
• You kill your darlings. You drop your own hypotheses fast and without attachment the moment the data says so.
• You run autonomously. No ready backlog, no one setting your tasks — you build the plan and own the outcome.
   

What do we offer?
 

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-long paid holiday to rest and recharge twice a year. Besides that, we provide 20 paid vacation days per year.
• Supporting initiatives that help Ukraine. 

Are you interested? Send your CV!