SMM Team Lead

  We're building a language learning platform designed to make mastering new languages engaging, accessible, and effective. Our product helps users learn English, Spanish, French, German, and Italian through modern, interactive content and personalized learning experiences.

   As we prepare for launch, we're looking for an Organic Growth Lead to build and scale our organic social media presence. You'll define the content strategy, grow an ecosystem of social media accounts across multiple platforms, and lead a team focused on creating engaging short-form video content that attracts and converts users organically.

  If you're passionate about social media growth, love experimenting with content formats, and know how to turn views into user acquisition, we'd love to hear from you.

Responsibilities

• Set up and manage approximately 30 accounts across Instagram, Facebook, TikTok, and YouTube.
• Develop an organic growth strategy based on short-form video content.
• Create content plans and coordinate video production, publishing, and localisation.
• Manage the SMM team, assign tasks, monitor deadlines, and ensure content quality.
• Analyse account performance, audience growth, engagement, reach, and conversions.
• Test new content formats, trends, hooks, and publishing strategies.
• Ensure account security and compliance with platform guidelines.

Required Experience and Skills

• 5+ years of experience in SMM, organic marketing, or social media growth.
• Experience working in a product company or digital marketing agency.
• Proven experience generating organic traffic through TikTok, Instagram Reels, Facebook Reels, or YouTube Shorts.
• Experience managing multiple social media accounts and an SMM or content team.
• Strong understanding of social media algorithms, trends, analytics, and audience retention.
• Knowledge of Meta Business Manager, TikTok Business Center, and YouTube Studio.
• Understanding of account security, access management, platform restrictions, copyright, and content policies.
• Experience with content planning, short-video production, A/B testing, and performance reporting.
• English level B2 or higher.