Head of CRM (iGaming)
Build the CRM function from the ground up
At ArtiGaming, we're building products in the iGaming industry and are now looking for a Head of CRM who wants more than managing existing campaigns.
This role is for someone who enjoys creating systems from scratch, making product decisions, and owning retention as a business function.
You'll become the person responsible for designing and scaling our CRM strategy across multiple brands, building automated customer journeys, and creating an on-site retention engine that directly impacts revenue.
What you'll do
• Build and own the CRM function from the ground up.
• Design lifecycle communications across the entire player journey, from onboarding to reactivation.
• Develop behavioural segmentation based on customer activity, lifecycle stage and player value.
• Build automated CRM flows in Customer.io (or a similar platform), ensuring quality and deliverability.
• Own bonus and retention mechanics together with Product, balancing player engagement with bonus profitability.
• Launch A/B tests and continuously optimize campaigns using data.
• Create gamification-driven retention initiatives including missions, loyalty mechanics and promotions.
• Analyze CRM performance, customer cohorts and campaign effectiveness.
• Hire, mentor and grow the CRM team as the function scales.
We're looking for someone who has
✔ 4+ years of CRM / Retention experience in iGaming
✔ Strong casino experience
✔ Experience building a CRM function from scratch rather than operating an existing one
✔ Hands-on expertise with Customer.io, Optimove, Smartico, FastTrack or similar CRM platforms
✔ Deep understanding of lifecycle marketing, behavioural segmentation and retention strategy
✔ Experience working with bonus economics and measuring campaign incrementality
✔ Strong analytical mindset with experience using Tableau, Mixpanel or similar BI tools
✔ Leadership experience or readiness to build and lead a CRM team
Nice to have
• Sportsbook experience
• Multi-brand products
• Crypto casino
• Gamification systems
• Email infrastructure & deliverability
Why join us
🚀 Build a function from zero—not inherit someone else's processes.
🎯 Full ownership of CRM strategy and retention.
📈 Direct influence on product and business growth.
🌍 Remote-first environment with flexible working hours.
💰 Competitive salary + performance bonus.
📚 Learning & development budget.
⚡ Fast decision-making and minimal bureaucracy.