PPC Specialist (Meta Ads)
We are Netrocket — a digital agency with 10+ years of experience helping businesses grow online 🚀
We've partnered with clients in 20+ countries, focusing on results-driven marketing for industries like e-commerce, SaaS, IT products, and more.
Today, our primary focus is on local service businesses in the U.S. — HVAC, Roofing, Moving, and others.
These businesses care about clear, measurable results, and we know exactly how to deliver them 📈
As we continue to grow rapidly, we are excited to announce an opening for a PPC Specialist (Meta Ads) to join our dynamic and friendly team!
Key Responsibilities:
- Develop, execute, and manage PPC campaigns primarily on Meta Ads (Facebook & Instagram — feed, stories, reels).
- Identify and target key audience segments (custom, lookalike, interest-based) to optimize conversion rates and achieve CPA goals.
- Conduct market research and competitor analysis to uncover opportunities for creative and targeting improvement.
- Monitor and analyze campaign performance using Meta Ads Manager, Meta Events Manager, Google Analytics, and Google Tag Manager.
- Optimize campaigns based on performance data, utilizing A/B testing (creatives, audiences, placements) and bid strategies.
- Stay updated on Meta algorithm changes, iOS/privacy updates, and industry best practices.
- Generate regular reports on Meta Ads performance and provide actionable insights.
- Collaborate with creative, content, and marketing teams to develop high-performing ad creatives and copy.
Manage budgets effectively to ensure maximum ROI on Meta Ads campaigns.
Requirements:
- 2+ years of proven, hands-on experience managing Meta Ads campaigns.
- Experience working with the US/EU and other English-speaking markets.
- Deep, confident knowledge of Meta Ads Manager, Meta Pixel/Conversions API, Meta Events Manager, and Business Manager.
- Strong analytical skills and attention to detail; ability to interpret complex data and make data-driven decisions.
- Excellent communication and teamwork skills.
- Ability to manage multiple campaigns and projects simultaneously.
- English proficiency — Upper-intermediate or higher.
Experience with Google Ads will be a plus, but is not required.
With us, you will get:
- Exciting projects and opportunities for continuous development.
- A management style free from micromanagement and bureaucracy.
- A supportive team that loves what they do and is always ready to help.
- A salary pegged to the USD exchange rate.
- Paid vacation and sick leave.
- An extra day off for your birthday and public holidays.
Informal meetings, corporate events, and conferences with top professionals in our field.
We can't wait to welcome you to our #netrocketeam 🤗