Creative Lead — E-commerce, Home and Living (US Market)

About Us

Mamma Mia Covers is a US–Canada DTC company in the Home & Living segment and the exclusive distributor of the Italian brand PAULATO by GA.I.CO in the US and Canada. 
Since 2018, we've built a recognizable brand in the slipcover category — patented product, two sales channels: Shopify (DTC website) and Amazon US. Featured in Inc. 5000, team of 40+ people, own warehouses in the US.

We're actively expanding into new product categories, testing new ideas, and building the product team that will take us there. There's real room here — new brands, new lines — and we have the budget and appetite to explore them.

Content is one of our core growth levers — and right now it needs a dedicated creative owner.

The Role

This role is for someone who has spent years doing the work — designing, building visuals, understanding what makes content convert — and is now ready to own the full creative direction of a brand.

You'll set the visual standard, build the content system, and make sure every asset — from a listing infographic to a lifestyle shoot — looks and feels like one brand everywhere the customer sees us.

You'll lead a team of designers who work across graphic design, 3D, and visual production. You understand their craft from the inside — and that's exactly why you'll be able to give direction they trust and feedback that actually helps them grow.

This isn't execution support. This is the person who builds the creative function and owns the result.

What We Offer

Financial Stability: 

• $2,500–3,000/month depending on experience
• Transparent, paid 2-month probation period 

Flexible Work Format: 

• Remote, Full-time, Built around your work pace

Learning & Development:

• Professional courses and certifications
• Freedom to implement new tools and processes

Paid vacation: 

• 21 days + extra days off for important personal events

Career Growth: 

• Opportunity to grow into Creative Director as the team scales.

What You'll Do

Brand Strategy & Vision

• Define our customer portrait and build a content strategy around it — what we show, how we show it, what we never show
• Develop and maintain a unified visual brand standard: tone of voice, color rules, scene guidelines, content formats
• Build and maintain a reference library: strong/weak content examples, scene rules, color standards
• Sync with PM on content priorities for product launches across Amazon, Shopify, and other channels

Content Production

• Write structured, detailed briefs for designers — format, references, copy, visual direction — clear enough to execute without follow-up questions
• Develop copy for infographics: key benefits, product features, USPs
• Gather references and define the visual concept before any work begins
• Own the full content cycle: brief → design review → feedback → final delivery
• Plan designer workload proactively so deadlines don't turn into fire drills

Photo & Video Production

• Plan and coordinate product photo and video shoots — remotely; on-location — as a plus / when possible
• Prepare shoot briefs: moodboards, references, scene setups, props, lighting direction, and shot lists
• Source and coordinate studios, photographers, models, and animals for lifestyle shoots
• Art-direct shoots remotely or in person — ensuring output meets listing and brand standards
• Build a consistent pipeline of live content (photo and video) alongside AI-generated visuals

Quality Control

• Ensure visual consistency across listings, banners, PDP, A+ content and social
• Catch color accuracy issues — fabrics need to look right on screen
• Flag inconsistencies between banner and PDP images before they cause returns
• Maintain scene and setting standards — know which contexts work for our product and which don't

Team Leadership

• Be the creative lead designers come to with questions — give structured feedback that helps them grow, not just fixes the asset
• Build a culture of ownership within the creative team

What We're Looking For

Must have

• 4–6+ years in graphic design, visual content production, or creative direction
• Experience managing or coordinating a design team
• Proven ability to write detailed creative briefs that designers can execute independently
• E-commerce content experience: product listings, infographics, banners, PDP visuals
• Strong visual thinking — you can articulate why something works or doesn't, not just feel it
• Understanding of color accuracy and working with textile products
• Figma, Asana / Trello / Notion

Nice to have

• Experience organizing photo and video shoots — from brief to final result
• Familiarity with Amazon listing structure and A+ content
• Experience in home goods, textiles, furniture, or lifestyle products

If this sounds like you:

You've done the work yourself — and now you're ready to set the standard for others

You think in systems — one brand voice, one visual standard, everywhere the customer sees us

You know what good looks like — and you can explain it clearly to your team

Apply and tell us about a project where you set the creative standard — and how the team's output changed because of it.