Lead generation manager

Roobykon Software is looking for a proactive, analytical, and results-driven Lead Generation Manager to join our team. In this role, you will take full ownership of our Upwork channels, source high-value opportunities, and ensure a steady pipeline of qualified leads for our engineering services. 

If you excel at identifying high-fit projects, writing compelling proposals, and optimizing sales funnels, we’d love to have you on board!

Key Responsibilities

Lead Sourcing & Bidding Strategy

• Upwork Channel Management: Assist in managing, updating, and optimizing assigned Upwork profiles in close collaboration with the Marketing team, ensuring profile positioning, portfolio showcases, messaging, and outreach strictly align with company strategy. 
• Opportunity Sourcing: Identify and filter relevant project opportunities based on our Ideal Customer Profile (ICP), deal size, and long-term potential.  Actively leverage automation tools and smart filtering workflows. 
• Proposal Optimization: Craft and submit customized, high-converting bids, continuously adapting messaging to maximize response rates. 
• Pipeline Hygiene: Maintain a consistent bidding velocity while balancing volume with quality and conversion probability. 

Lead Qualification & CRM Management

• Initial Qualification: Evaluate leads based on budget realism, scope feasibility, and business fit to prioritize high-converting opportunities.  
• CRM Discipline: Maintain accurate and up-to-date lead records in HubSpot, capturing key context and notes. 
• Structured Handoff: Seamlessly transfer qualified leads to Sales Development Representatives (SDRs) or Account Executives. 

Collaboration & Analytics

• Performance Tracking: Monitor key metrics (bids sent, response rates, conversion ratios) and iterate on targeting strategies. 
• Cross-functional Insights: Collaborate with Sales and Marketing teams to share feedback on lead quality, common client objections, and market trends. 
• Process Scaling: Follow internal lead-generation protocols and contribute to scaling overall outreach operations. 

 Requirements

• Experience: Proven track record in B2B IT Lead Generation or Sales, with hands-on experience navigating Upwork (profile optimization, proposal writing, project filtering). 
• Domain Knowledge: Strong understanding of custom software development services (Web/Mobile Development, Cloud, Integrations, AI) to translate client needs into business opportunities. 
• Sales Methodology: Clear understanding of sales funnels, pipeline management, and lead qualification frameworks (ICP, Budget, Authority, Need, Timeline). 
• Tools: Experience working with modern CRM systems (preferably HubSpot). 
• Communication: B2+ / Advanced English (strong written skills for proposal writing and engaging communications). 
• Mindset:
  • Strong ownership and self-management skills. 
  • Client-centric service approach (building trust and selling value over pushing services). 
  • Process-driven, analytical, and structured approach to daily tasks. 

What We Offer

• Structured Onboarding & Mentorship: Work with a clear, step-by-step onboarding plan and receive professional guidance/mentorship to get up to speed smoothly.
• Work Environment: 100% remote-first flexibility with a flat hierarchy and a collaborative culture. 
• Equipment & Setup: Complete hardware package provided. 
• Professional Growth: Personal development plan (PDP), structured career roadmap, and access to internal training, conferences, and webinars. 
• Language Support: Access to corporate English classes. 
• Finance & Legal support. 
• Social Benefits: Paid vacation, medical coverage enhancements, and employee wellness perks.