Lead Generation Manager (Upwork)

About the role

Qwed is a design and web development agency delivering UX/UI and WordPress projects for international clients. We are looking for a Lead Generation Manager to own our Upwork pipeline — finding the right projects, writing proposals that win, and booking qualified calls.

Your focus is not design or development; it is keeping a steady flow of quality leads coming in so the team stays busy with the right kind of work, most of it UX/UI with some WordPress.

What you'll do

• Monitor Upwork daily for relevant UX/UI and WordPress projects and apply quickly to strong fits
• Write tailored, persuasive proposals based on each client's brief — no copy-paste templates
• Qualify leads: filter out low-budget or poor-fit jobs and prioritize serious clients
• Book discovery calls and hand off warm, qualified leads to the team
• Manage and optimize the Upwork profile and positioning
• Track outreach and conversion metrics: proposals sent, replies, interviews, calls booked, win rate, and revenue
• Suggest improvements to positioning, pricing hooks, profile, and messaging based on what is converting

What we're looking for

• Proven lead generation experience on Upwork
• Strong written English (B1+) — proposals need to read clearly and persuasively
• Understanding of UX/UI and WordPress services enough to speak to them credibly in proposals
• Sharp judgment for spotting good clients and avoiding time-wasters
• Organized, self-managing, and consistent with daily outreach
• Comfortable with metrics and reporting on pipeline performance
• Nice to have: experience with LinkedIn, Behance, or Dribbble outreach

Details

• Remote, flexible hours
• Freelance / contract — base + bonus per closed lead or project is negotiable
• Ongoing role with room to grow as the pipeline scales
• Paid vacation: 18 work days (excluding weekends)
• 10 days of paid sick leave

• $300 per year for personal development

   

To apply

Send a short note about your Upwork lead generation experience, your results (win rate, projects closed, revenue generated, or agencies you've worked with), and your rate or preferred compensation structure.