CRM Manager (iGaming)

We are looking for an experienced CRM Manager  (Casino & Sportsbook) with mandatory iGaming experience to drive player retention, engagement, and lifecycle marketing across our Casino and Sportsbook products.

In this role, you will be responsible for developing and executing CRM strategies, managing player segmentation, launching personalized campaigns, and continuously optimizing CRM performance through data analysis, automation, and A/B testing.
 

Responsibilities

• Develop and execute CRM strategies to improve player retention, engagement, and lifetime value.
• Build and optimize RFM and behavioral player segmentation.
• Plan, launch, and manage CRM campaigns across Email, Push, SMS, and Onsite channels.
• Design and execute lifecycle, promotional, and reactivation campaigns.
• Create personalized player journeys and targeted offers based on user behavior.
• Conduct A/B testing to improve campaign performance and engagement.
• Analyze CRM performance using key metrics such as Retention, LTV, GGR, Conversion Rate, and Player Activity.
• Collaborate closely with Product, Marketing, VIP, Analytics, and Design teams to improve the customer experience.
• Monitor industry trends and recommend new CRM initiatives and retention mechanics.

Requirements

• 2+ years of experience in CRM, Retention, or Lifecycle Marketing.
• Mandatory experience in the iGaming industry (Casino and/or Sportsbook).
• Strong understanding of player behavior, retention mechanics, and customer lifecycle management.
• Hands-on experience with RFM and behavioral segmentation.
• Experience managing multi-channel CRM campaigns (Email, Push, SMS, Onsite).
• Strong analytical skills with a data-driven mindset.
• Experience working with CRM platforms and analytics tools.
• Upper-Intermediate English (B2) or higher.

Nice to Have

• Experience with CRM automation platforms such as Customer.io, Smartico, Optimove, Fast Track, or similar.
• Knowledge of bonus mechanics and promotional campaigns.
• Experience with SQL, Power BI, Tableau, or other BI tools.
• Understanding of VIP retention strategies.

We Offer

• Competitive salary.
• Fully remote work.
• Flexible start of the working day.
• Full-time position (5/2).
• Opportunity to work in a fast-growing international iGaming company operating in 17 countries worldwide.
• Professional development and career growth.
• Dynamic, international, and data-driven environment.