Product Marketing Manager

Hi there! 👋
 

We’re Applyft, a Ukrainian product company. Our journey began with the Geozilla family locator, launched in 2015. Today, we have a diverse portfolio of products in lifestyle, education, photo & video, and entertainment, with over 5M monthly active users and a solid 20% QoQ revenue growth.
 

We’re now expanding into the Mental Health space with a new venture. Our mission is to help people find peace in chaos, build resilience, and live fulfilling, balanced lives. We're looking for a Product Marketing Manager who's eager to understand marketing on a deeper level: analyze user behavior, identify growth opportunities, run experiments, and see how every decision impacts conversion, LTV, and product growth.

What you’ll do:
- Drive growth of stable and new products through funnel optimization and A/B testing.

- Conduct market and user research to identify new growth opportunities.

- Build and iterate user acquisition funnels in collaboration with the product and marketing teams.

- Develop and test value propositions that resonate with users emotionally.  

- Collaborate closely with marketing, product, engineering, design, and analytics teams to achieve business goals. 

- Help improve internal marketing/product marketing processes: documentation, task flow, handoffs, reporting, and communication between teams.

About you:
- 1+ years of experience in product/growth marketing, product management, user acquisition, or creative marketing.

- Strong understanding of product marketing funnels: acquisition, activation, conversion, monetization, retention.

- Ability to analyze funnel performance, identify drop-offs, generate hypotheses for improvements.

- Understanding of unit economics.

- Experience setting tasks and communicating with development and design teams.

- English level – B2+.

Well be a plus:

- Experience working with Tableau, GA, Amplitude, and similar analytics tools.

- Basic understanding of A/B testing, campaign performance analysis, and experiment evaluation.

- Understanding of operational process improvements: documenting processes, identifying bottlenecks, improving handoffs, and making workflows more efficient.

Why this is a great opportunity to join our Mental Health startup:
— Work on a meaningful product that helps people improve their mental well-being.
— Direct impact on millions of users across global markets.
— Join a high-performing creative team that values testing, innovation, and speed.
— No legacy systems, no bureaucracy — just fast decisions and space to grow.

Our benefits:
— Flexibility to work from remotely from anywhere
— Comprehensive medical insurance to keep you healthy and secure
— Sport compensation to support your physical well-being
— Corporate English courses to enhance your language skills
— Compensation for educational events and courses to foster your professional growth
— Fun and engaging corporate events to strengthen team bonds and create lasting memories.

Recruitment precess: 
Screening Interview 👉 Test Task 👉 Hiring Manager Interview 👉 Final interview 👉 Job Offer
 

Turn your expertise into real impact — be part of our team!