Mobile Acquisition Manager In-App

We are a performance marketing agency managing mobile campaigns across multiple verticals - crypto, banking, and iGaming. We work with major brands, run multi-platform UA at scale, and operate with full ownership over results.

We are looking for an experienced Mobile Acquisition Manager who will own the full cycle of UA campaigns: from strategy and launch to optimization and scaling. You will work with established clients across iOS and Android, with real budgets and real accountability for results.

What you will do

• Plan, launch, and optimize performance campaigns on AppLovin, Meta, Google UAC, Unity Ads, Moloco, TikTok, Kaizen and other DSPs
• Manage and scale budgets across channels while maintaining target CPI, CPA, and ROAS
• Set up and maintain tracking via AppsFlyer or Adjust - MMP configuration, postback setup, cohort analysis
• Analyze campaign performance: break down by geo, placement, creative, audience - find levers and act on them
• Run creative testing: form hypotheses, brief the team, evaluate results, iterate
• Monitor attribution quality and flag anomalies - CTR spikes, install drops, ROAS shifts
• Communicate results and insights to clients; prepare performance reports

What we expect

• 2+ years of hands-on experience in Mobile UA with measurable results (based on real cases)
• Strong understanding of mobile attribution: last-click, view-through, probabilistic, SKAN, and where each model breaks
• Practical experience with AppsFlyer or Adjust: cohort reports, raw data pulls, reconciliation with ad platform data
• Experience with at least 2-3 platforms: AppLovin, Meta, Google UAC, Unity, TikTok, or similar DSPs
• Ability to read unit economics: CAC, blended vs paid, ROAS by cohort, LTV assumptions
• Structured thinking when forming hypotheses - not "let's try a new creative" but a testable assumption with expected outcome
• English at Intermediate level or above - for working with platforms, partners, and documentation

Nice to have

• Experience in crypto, fintech, or iGaming verticals
• Familiarity with GTM for mobile pixel/event setup
• Experience working in an agency environment with multiple simultaneous clients
• Basic use of AI tools for creative iteration or reporting automation

What we offer

• Full remote - work from anywhere, async-friendly
• Real budgets - work with meaningful spend, not test accounts
• Autonomy - no micromanagement, ownership over results
• Growth - diverse verticals, new markets, fast feedback loops