User Acquisition Manager In-App

We are a performance marketing agency managing mobile campaigns across multiple verticals — Fintech, Crypto, and iGaming. We work exclusively with official mobile apps of licensed products, running multi-platform UA campaigns across iOS and Android at scale, with full ownership over performance and results.

We are looking for an experienced Mobile Acquisition Manager who will own the full cycle of UA campaigns: from strategy and launch to optimization and scaling. You will work with established clients across iOS and Android, with real budgets and real accountability for results.

What you will do

• Plan, launch, and optimize performance campaigns on AppLovin, Meta, Google UAC, Unity Ads, Moloco, TikTok, Kaizen and other DSPs
• Manage and scale budgets across channels while maintaining target CPI, CPA, and ROAS
• Set up and maintain tracking via AppsFlyer or Adjust - MMP configuration, postback setup, cohort analysis
• Analyze campaign performance: break down by geo, placement, creative, audience - find levers and act on them
• Run creative testing: form hypotheses, brief the team, evaluate results, iterate
• Monitor attribution quality and flag anomalies - CTR spikes, install drops, ROAS shifts
• Communicate results and insights to clients; prepare performance reports

What we expect

• 2+ years of hands-on experience in Mobile UA with measurable results (based on real cases)
• Strong understanding of mobile attribution: last-click, view-through, probabilistic, SKAN, and where each model breaks
• Practical experience with AppsFlyer or Adjust: cohort reports, raw data pulls, reconciliation with ad platform data
• Experience with at least 2-3 platforms: AppLovin, Meta, Google UAC, Unity, TikTok, or similar DSPs
• Ability to read unit economics: CAC, blended vs paid, ROAS by cohort, LTV assumptions
• Structured thinking when forming hypotheses - not "let's try a new creative" but a testable assumption with expected outcome
• English at Intermediate level or above - for working with platforms, partners, and documentation

Nice to have

• Experience in crypto, fintech, or iGaming verticals
• Familiarity with GTM for mobile pixel/event setup
• Experience working in an agency environment with multiple simultaneous clients
• Basic use of AI tools for creative iteration or reporting automation

What we offer

• Full remote - work from anywhere, async-friendly
• Real budgets - work with meaningful spend, not test accounts
• Autonomy - no micromanagement, ownership over results
• Growth - diverse verticals, new markets, fast feedback loops