Google Ads Campaign Manager

Version for Djinni — no company name, neutral, condensed to what candidates actually read on the platform.

Google Ads Campaign Manager
Remote · Full-time / Contract

About the role

A marketing agency working in subscription/creator-platform traffic is looking for a Google Ads Campaign Manager. This is a restricted, closely-reviewed vertical — it's not a standard "launch keywords, optimize CPA" role. You'll own paid search end to end: getting new accounts live and stable, keeping them compliant with Google's advertising policies for sensitive categories, and scaling spend once accounts have proven durable.

What you'll do

• Set up and manage Google Ads accounts in restricted/sensitive verticals (subscription platforms, creator/dating-adjacent traffic), prioritizing account longevity over short-term volume
• Build keyword, ad group, and bid structures around real user intent rather than broad targeting that invites review
• Monitor search terms daily, add negatives, restructure keyword/ad pairs to keep traffic quality high and policy risk low
• Roll out spend in stages: prove stability first, scale once the data supports it
• Work with the web and creative team so landing pages, ad copy, and account structure stay within Google's policies for the vertical (age-gating, disclaimers, appropriate wording and imagery)
• Set up and monitor conversion tracking/postbacks so decisions run on real funnel data, not clicks and impressions
• Manage multiple accounts, domains, and agency-level structures — flag risk signals before they trigger suspension
• Report clearly on account health (Stage 1: stability) and performance (Stage 2: traffic quality, cost per result, profitability)

Requirements

• Proven experience running Google Ads in restricted or closely-reviewed verticals (dating, gambling, adult-adjacent, or similar)
• Deep, current knowledge of Google's advertising policies for sensitive categories, with a track record of accounts that stay live
• Experience managing multiple ad accounts, domains, and agency account structures
• Confident with conversion tracking and postback setup; able to read funnel data beyond the Ads dashboard
• Methodical approach to scaling — account stability first, volume second
• Strong communication: straight, data-backed updates on what's working and what isn't
• Discretion and professionalism working with sensitive/adult-adjacent content

Nice to have

• Other paid channels in restricted verticals (Bing/Microsoft Ads, native networks, affiliate traffic)
• Tracking/attribution tools, server-side postback setups
• Direct experience with subscription/creator-economy platforms

How to apply

Send examples of restricted-vertical accounts you've managed (no NDA breaches), the results you drove, and how you approached account stability and policy compliance.