Lifecycle Marketing Manager

About Us

We are a B2B FinTech firm based in New York.

Role

The goal of this role is prospects identification, gradual nurturing, intelligent acquisition, reactivation of lost conversations, customer retention, and building long-term loyalty through classic lifecycle marketing.

You will own our CRM strategy and communication channels—including email, SMS, LinkedIn, X (Twitter), and other specialized channels—covering everything from campaigns to the automations that keep prospects and customers engaged.

Responsibilities:

• Own the email, CRM and lifecycle marketing strategy.
• Develop automation workflows, customer journeys, segmentation, and campaigns that keep customers engaged across channels.
• Manage full-cycle CRM and email marketing: campaign planning, setup, QA, launch, monitoring, and optimization.
• Manage multichannel communications (email, push, SMS, Viber, LinkedIn, X, and other channels) with a focus on consistency and timing.
• Build audience segmentation using behavioral, lifecycle, and RFM models to improve relevance and conversion.
• Implement marketing automation workflows and drip campaigns.
• Personalize communications using dynamic content and user-based logic.
• Run A/B tests (content, subject lines, timing, campaign mechanics).
• Coordinate marketing, prospecting, content, and CRM resources to manage prospects, customer communications, and engagement automation.
• Continuously improve customer engagement throughout the lifecycle.
• Quickly learn our domain, terminology, and customer segments.

Who We Are

• Self-driven, proactive, and able to set goals and achieve them without "babysitting."
• Comfortable taking ownership and working independently.
• Strong organizational and communication skills.