Head of Support (LATAM )

$$$$
Product

For our client/partner, we are looking for an experienced

Head of Support (LATAM) to build and lead the entire Customer Support function for a new international iGaming project at the pre-launch stage.

About the Company

Our client is an international product company entering an exciting new stage of growth with the launch of a next-generation online casino for the LATAM market. The leadership team brings over 8 years of successful experience in the iGaming industry, combined with strong expertise across FinTech, technology, and digital products. The company is building its product from the ground up with a focus on long-term growth, operational excellence, and exceptional customer experience. Joining now means becoming one of the key leaders shaping processes, culture, and strategy from the very beginning while working in a fast-moving environment with minimal bureaucracy and direct access to decision-makers.

About the Role

As Head of Support, you will be responsible for building and scaling the entire Customer Support department from scratch. You will define the support strategy, establish operational standards, recruit and develop high-performing teams, and ensure exceptional service across all customer touch points. Working closely with Product, CRM, Payments, Risk, Fraud, Compliance, VIP, and Operations teams, you will play a critical role in delivering an outstanding player experience while supporting the company’s rapid growth across LATAM market.

Responsibilities

  • Build and lead the Customer Support department from the ground up.
  • Define the customer support strategy, operating model, KPIs, SLAs, and service standards.
  • Recruit, mentor, and manage Team Leads, QA Specialists, Trainers, and Customer Support Agents.
  • Design scalable support processes, workflows, and quality assurance programs.
  • Ensure excellent customer service across Live Chat, Email, Messaging platforms, and Social Media.
  • Own customer satisfaction, response times, resolution times, and overall service quality.
  • Monitor operational performance and continuously improve processes through data analysis.
  • Develop workforce planning, scheduling, and resource allocation strategies.
  • Handle complex customer escalations and ensure timely issue resolution.
  • Collaborate with Product, CRM, Payments, Fraud, Risk, Compliance, VIP, and Marketing teams to improve the customer journey.
  • Build operational dashboards and regularly report performance to senior leadership.
  • Drive automation, AI solutions, self-service initiatives, and knowledge management.
  • Ensure compliance with Responsible Gaming policies, AML/KYC procedures, and regulatory requirements.
  • Continuously optimize customer support operations to support business growth.

Requirements

  • 4+ years of Customer Support experience within the iGaming industry.
  • 2+ years leading Customer Support Managers, Team Leads, or large support teams.
  • Proven experience building or scaling Customer Support operations.
  • Strong understanding of online casino and the player lifecycle.
  • Experience managing multi-channel customer support (Live Chat, Email, Messaging, Social Media).
  • Strong leadership, coaching, communication, and organisational skills.
  • Experience with Zendesk, Intercom, Freshdesk, LiveChat, or similar customer support platforms.
  • Strong analytical mindset with experience managing KPIs such as SLA, CSAT, FRT, ART, and other support metrics.
  • Experience managing customer escalations and service recovery.
  • Comfortable working in a fast-paced startup environment and building processes from scratch.
  • Experience supporting the LATAM market.
  • English – B2 or higher.
  • Spanish – native or C1.

Nice to Have

  • Experience launching a new iGaming brand or working on a pre-launch project.
  • Experience managing multilingual and 24/7 customer support operations.
  • Knowledge of Responsible Gaming, AML, and KYC support processes.
  • Experience implementing AI-powered customer support solutions and automation.
  • Experience working with VIP Support teams.
  • Familiarity with Jira, Confluence, Slack, Google Workspace, and workforce management tools.
  • Experience managing outsourced or international customer support teams.

Company Offers

  • Competitive salary with timely payments.
  • Remote /Hybrid work environment.
  • Flexible cooperation model.
  • Opportunity to join at the pre-launch stage and shape a new international iGaming product.
  • High level of ownership and direct influence on business decisions.
  • Fast decision-making and minimal bureaucracy.
  • Professional growth alongside an experienced international leadership team.
  • Transparent, collaborative, and innovation-driven company culture.
  • The opportunity to build and scale a world-class Customer Support organization from the ground up.

Required domain experience

Gambling 3 years

Required languages

English B2 - Upper Intermediate
Spanish C1 - Advanced
Published 9 July
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