Lead / Head of SEO (LATAM Market)

For our client, we are looking for an experienced Lead / Head of SEO to build and lead the organic acquisition strategy for the LATAM market.

This is a strategic, hands-on leadership role where you will own the entire SEO function—from technical SEO and content strategy to authority building, organic traffic growth, player acquisition, and First Time Depositors (FTDs). You will work closely with Product, Marketing, BI, CRM, and Development teams to establish scalable SEO processes, manage external partners, and help build one of the company’s key long-term acquisition channels.

If you’re passionate about building SEO strategies from the ground up and want to make a real impact during an exciting growth phase, we’d love to hear from you.

About the Company

Our client is an international product company entering an exciting new stage of growth with the launch of a next-generation online casino for the LATAM market. The leadership team brings more than 8 years of experience in the iGaming industry, complemented by expertise across FinTech, digital products, technology, and other high-growth sectors. The company is focused on building scalable products, entering competitive markets, and creating high-performing teams that drive long-term success.

The culture is built on ownership, transparency, collaboration, and fast execution, giving team members the opportunity to contribute, take initiative, and make a meaningful impact in a low-bureaucracy environment.

Position Details

• Location: Remote 
• Employment Type: Full-time
• Project Stage: Market Expansion / Growth Phase

Responsibilities

• Build and lead the SEO function for the LATAM market.
• Develop and execute a long-term SEO strategy aligned with business growth objectives.
• Drive sustainable growth in organic traffic, player registrations, FTDs, and revenue.
• Conduct technical SEO audits and collaborate with developers on implementation.
• Design scalable site architecture, internal linking, and technical SEO frameworks.
• Develop content strategies covering commercial, informational, branded, and localized search intent.
• Lead content production together with copywriters, editors, and external partners.
• Build and execute off-page SEO strategies, including digital PR, outreach, and authority building.
• Analyze competitors and identify new growth opportunities across LATAM.
• Monitor website health, crawlability, indexing, Core Web Vitals, and technical performance.
• Build SEO dashboards, forecasting models, and KPI reporting.
• Collaborate closely with Product, Marketing, CRM, BI, and Development teams.
• Manage SEO agencies, freelancers, and external vendors.
• Build, mentor, and scale the SEO team as the business grows.

Requirements

• 4+ years of hands-on SEO experience.
• 2+ years in a Senior SEO, SEO Lead, or Head of SEO position.
• Previous experience within iGaming, Online Casino, Sportsbook, or another highly competitive online industry.
• Strong expertise in Technical SEO, Content SEO, On-Page SEO, and Link Building.
• Proven experience launching SEO projects or brands from scratch.
• Excellent knowledge of Ahrefs, Google Search Console, Google Analytics 4, Looker Studio, Screaming Frog, and other SEO tools.
• Strong commercial mindset with experience optimizing SEO for registrations, FTDs, and revenue—not just rankings.
• Experience managing agencies, freelancers, and cross-functional stakeholders.
• Excellent analytical and problem-solving skills.
• Self-driven, proactive, and highly organized.

Language Requirements

• English – Business level
• Spanish – Business level

Nice to Have

• Experience launching SEO strategies for the LATAM market.
• Knowledge of SEO within regulated gaming markets.
• Experience with affiliate SEO and competitive search environments.
• Experience building content hubs, comparison pages, bonus pages, and localized landing pages.
• Experience managing SEO content production and link-building budgets.
• Familiarity with AI-powered SEO workflows and automation tools.

What We Offer

• Competitive compensation with timely payments.
• Remote-first work environment with flexible cooperation options.
• The opportunity to build and own the SEO function from the ground up.
• Direct impact on product development and key business decisions.
• The chance to join at the pre-launch stage and help shape a next-generation iGaming product.
• Fast decision-making, high ownership, and minimal bureaucracy.
• Professional growth alongside an experienced international leadership team.
• A collaborative culture built on trust, initiative, and transparency.