Performance Creative Strategist

Terravo Group is a performance marketing company specializing in media buying and scaling high-performing advertising campaigns.

We are looking for a Performance Creative Strategist to join our team. In this role, you will bridge the gap between creative and performance by developing data-driven advertising strategies, generating winning creative concepts, and continuously optimizing campaigns based on performance insights.

If you're passionate about direct-response marketing, understand consumer psychology, and know how to build creatives that scale, we'd love to hear from you.

Key Responsibilities

• Develop creative strategies for paid advertising campaigns across Meta, TikTok, Google, and other platforms.
• Generate data-driven creative concepts based on campaign performance, audience research, and market insights.
• Analyze advertising performance metrics, including CTR, CVR, CPA, ROAS, CPM, and CPC, to identify optimization opportunities.
• Work closely with media buyers to develop and scale high-performing creative strategies.
• Prepare detailed creative briefs for designers, video editors, copywriters, and UGC creators.
• Conduct competitor research and analyze market trends to identify new creative opportunities.
• Develop and prioritize creative testing roadmaps and hypotheses.
• Continuously optimize creative strategies based on testing results and campaign performance.
• Stay up to date with advertising platform updates, industry trends, and emerging creative formats.

Requirements

• 2+ years of experience in Performance Marketing, Creative Strategy, Media Buying, Growth Marketing, or a similar role.
• Strong understanding of direct-response advertising and performance marketing.
• Experience developing creative strategies for Meta Ads, TikTok Ads, and other paid social platforms.
• Ability to analyze campaign data and translate insights into actionable creative recommendations.
• Strong understanding of consumer psychology, marketing funnels, and customer journeys.
• Experience collaborating with designers, editors, and marketing teams.
• Excellent communication and presentation skills.

Nice to Have

• Experience in affiliate marketing or media buying.
• Experience managing creative testing frameworks.
• Knowledge of copywriting for performance advertising.
• Experience working with UGC creators.
• Familiarity with AI tools for creative ideation and production.
• Basic SQL, Excel, or analytics skills.

What We Offer

• Competitive salary.
• Fully remote work.
• Flexible working hours.
• Opportunity to work with high-budget international advertising campaigns.
• Freedom to experiment, test new ideas, and influence creative strategy.
• A collaborative team that values innovation, ownership, and continuous learning.
• Career growth opportunities in a fast-growing performance marketing company.

If you enjoy combining creativity with data, love testing new ideas, and are excited by building advertising strategies that deliver measurable business results, we'd love to hear from you.

Send us your resume and become part of Terravo Group.