Creative Specialist

Terravo Group is a performance marketing company specializing in media buying and scaling high-performing advertising campaigns.

We are looking for a Creative Specialist to join our Creative team. In this role, you will be responsible for developing high-converting advertising concepts, analyzing creative performance, and collaborating with designers, editors, and media buyers to produce ads that drive measurable business results.

If you're passionate about performance marketing, understand what makes creatives convert, and enjoy testing new ideas, we'd love to hear from you.

Key Responsibilities

• Develop creative concepts for paid advertising campaigns across Meta, TikTok, Google, and other platforms.
• Research competitors, market trends, and winning creatives to generate new advertising ideas.
• Prepare detailed creative briefs for designers, video editors, and UGC creators.
• Collaborate closely with media buyers to align creative strategy with campaign objectives.
• Analyze creative performance and identify opportunities to improve CTR, CPA, ROAS, CVR, and other key metrics.
• Generate and prioritize creative testing hypotheses based on campaign data.
• Continuously iterate on existing creatives and propose new approaches to improve campaign performance.
• Stay up to date with industry trends, consumer behavior, and platform best practices.

Requirements

• At least 1–2 years of experience in performance marketing, creative strategy, digital marketing, or a related role.
• Strong understanding of direct-response advertising and performance marketing principles.
• Experience creating creative briefs and working with design or video production teams.
• Ability to analyze campaign performance and translate insights into creative decisions.
• Excellent communication and organizational skills.
• Strong understanding of customer psychology and advertising principles.
• Experience working with Meta Ads and/or TikTok Ads is highly preferred.

Nice to Have

• Experience in affiliate marketing or media buying.
• Experience working with UGC creators.
• Basic knowledge of copywriting for paid advertising.
• Familiarity with creative testing frameworks.
• Experience using AI tools for creative research and ideation.

What We Offer

• Competitive salary.
• Fully remote work.
• Flexible working hours.
• The opportunity to work on large-scale advertising campaigns across international markets.
• A collaborative environment where creativity and data go hand in hand.
• Professional development, ownership, and opportunities for career growth.
• An open company culture built on trust, initiative, and results.

If you enjoy creating ideas that deliver measurable impact, thrive in a fast-paced environment, and want to help build high-performing advertising campaigns, we'd love to meet you.

Send us your resume and become part of Terravo Group.