Brand Lead/Head of Brand

We are building category-defining military technologies that are shaping outcomes on the battlefield. 

The opportunity is to build a global technology brand associated with innovation, reliability, and real battlefield impact - and to create a coherent brand system across a growing portfolio of products and categories. 

We are looking for a Brand Lead / Head of Brand who has already built and owned a company-level brand platform and can extend it across a complex product portfolio. 

This is not a campaign management or coordination role. You will own how the company and its products are positioned, structured, expressed, and perceived across markets. 

Your Role 

You own the brand platform, brand architecture, and brand direction across the company and product portfolio. 

You will define the system that connects the corporate brand, product brands, categories, narratives, visual identity, and external communications into one clear and differentiated market presence. 

Your focus: 

• Build and evolve a clear, differentiated, and scalable company brand platform 
• Define the brand architecture across product portfolio and new launches 
• Define positioning, narrative, tone of voice, visual direction, and core brand standards 
• Translate the reality of our technology and battlefield performance into a credible and differentiated brand 
• Create consistency across products, communications, visuals, messaging, and external presence 
• Guide and review brand-related work across design, video, copy, PR, events, social media, presentations, and product materials 
• Strengthen awareness, trust, and category leadership in local and international markets 
• Ensure the company is perceived as a technology leader, not just another manufacturer 

Your Skills and Experience: 

• 7+ years in brand strategy, brand leadership, product brand marketing, or related senior roles 
• Proven experience owning or building a company-level brand platform 
• Proven experience managing brand architecture across a portfolio of products or sub-brands 
• Experience defining positioning, narrative, tone of voice, and visual direction 
• Ability to connect corporate brand strategy with product positioning and go-to-market execution 
• Ability to understand highly technical products and translate them into clear, credible market value 
• Strong understanding of buyer psychology, competitive strategy, category positioning, and international markets 
• Strong strategic thinking combined with hands-on execution 
• High ownership and the ability to make decisions in fast-changing, high-ambiguity environments 

You will not succeed in this role if you prefer operating as a coordinator instead of an owner.