Head of CRM

Eldorado is a fast-growing iGaming product focused on player engagement, retention, and long-term value in international markets.

We are looking for a Head of Retention to build and lead retention strategy, increase LTV, and optimize the full player lifecycle.

Responsibilities:

• Build and execute retention & CRM strategy (email, SMS, push, WhatsApp)
• Develop player segmentation and lifecycle campaigns
• Increase LTV, retention rate, and player engagement
• Manage VIP programs and loyalty mechanics
• Work closely with product, analytics, and marketing teams
• Optimize bonus systems, promotions, and player journeys
• Lead and grow retention / CRM team

Requirements:

• 5+ years in iGaming retention / CRM
• Proven experience working with LATAM markets is a must
• Strong understanding of player behavior and lifecycle management
• Hands-on experience with CRM tools and automation
• Experience with VIP сегментом и high-value players
• Analytical mindset (A/B testing, cohorts, LTV)
• English — Upper-Intermediate+