CRM Manager (Sportsbook)

We are building our CRM function from scratch within a fast-growing iGaming company. That’s why we are looking for a proactive CRM Manager to design player retention strategies, launch automated journeys, and set up a campaign calendar that drives engagement and growth. This is a hands-on role with a lot of freedom and the opportunity to shape how CRM works in our business.

Requirements:

• 1,5+ year of experience in CRM or email marketing within sportsbook / betting
• Strong understanding of sports betting products, markets, and player behaviour
• Experience working with Tier-1 and LATAM markets
• Experience in iGaming / betting industry
• Strong written communication skills
• Understanding of key metrics (ARPU, Retention Rate, Churn Rate)
• Understanding of CRM metrics (Open Rate, CTR, Delivery Rate, Spam Rate, Unsubscribe Rate, Domain Reputation)
• Experience running A/B tests
• Creative thinking and strong communication skills
• High attention to detail and ownership mindset
• Ability to work in a fast-paced environment
• English — Upper-Intermediate or higher

Responsibilities:

• Develop and execute CRM and retention strategies specifically for sportsbook products
• Launch campaigns focused on retention, reactivation, and cross-sell for sports bettors
• Analyse competitors’ sportsbook offers and adapt CRM mechanics accordingly
• Create and manage multi-channel campaigns (Email, SMS, Push) for sports events and promotions
• Set up triggers and automated flows based on player behaviour (bets, events, activity)
• Plan and execute CRM campaigns around key sports events, leagues, and tournaments
• Run A/B tests to optimise offers, messaging, and timing
• Monitor and improve campaign performance based on key CRM and sportsbook metrics
• Continuously optimise communications to increase engagement and betting activity
• Work closely with Design and Content teams to deliver effective campaign creatives

Collaborate with Product, Marketing, and Analytics teams

How We Take Care of Our Team?

Comfortable Conditions for Productive Work
Flexible working hours with a start time between 8:00 AM and 11:00 AM. Work remotely from anywhere in the world or join us in our modern Cyprus office — the choice is yours.

Time to Recharge
We believe great results come from well-rested people. That’s why we offer:
21 days of paid annual leave;
3 additional Day Offs per year;
25 paid sick leave days;
Public holidays as days off.

Benefits & Wellbeing
Sports compensation program;
Annual healthcare budget;
Gifts for important life events (birthday, marriage, childbirth);
Coworking compensation for team members based in Ukraine;
Maternity and paternity leave support;
Business trips and team gatherings at our Cyprus office.

Learning & Career Growth
Annual budget for professional development, certifications, books, and language courses;
Internal mobility and promotion programs to support both vertical and horizontal career growth;
A Personal Development Plan to help you grow your skills and competencies.

Smooth Onboarding & Ongoing Support
We’ve designed a structured onboarding plan to help you quickly understand the business, the team, and your priorities. Regular check-ins with your manager and People Partner ensure a smooth adaptation process and continuous support throughout your journey with us.