CRM Manager
About us
We are building our CRM function from scratch within a fast-growing iGaming company. That’s why we are looking for a proactive CRM Manager to design player retention strategies, launch automated journeys, and set up a campaign calendar that drives engagement and growth. This is a hands-on role with a lot of freedom and the opportunity to shape how CRM works in our business.
Key Responsibilities:
- Develop and implement CRM strategies to retain and reactivate players (Email, SMS, Push, On-site, In-app).
- Segment the player base according to activity, behavior, and lifecycle (RFM analysis, VIP levels, LTV groups).
- Build automated communication flows (welcome journeys, reactivation, up-sell).
- Manage the CRM campaign calendar (promotions, tournaments, cashback, seasonal events).
- Analyze campaign performance (Open rate, CTR, CR, ARPU, ROMI) and prepare reports.
- Collaborate with Marketing, Product, and VIP teams to align CRM initiatives.
Requirements
- 2+ years of experience as a CRM / Retention Manager in iGaming.
- Strong understanding of player lifecycle and retention KPIs.
- Hands-on experience with CRM platforms (Smartico, Optimove, Emarsys, Braze, or similar).
- Solid knowledge of segmentation and automation workflows.
- English at Upper-Intermediate level (B2+) or higher. Additional languages (ES, DE, GR) are a plus.
How We Take Care of Our Team?
Comfortable Conditions for Productive Work
Flexible working hours with a start time between 8:00 AM and 11:00 AM. Work remotely from anywhere in the world or join us in our modern Cyprus office — the choice is yours.
Time to Recharge
We believe great results come from well-rested people. That’s why we offer:
21 days of paid annual leave;
3 additional Day Offs per year;
25 paid sick leave days;
Public holidays as days off.
Benefits & Wellbeing
Sports compensation program;
Annual healthcare budget;
Gifts for important life events (birthday, marriage, childbirth);
Coworking compensation for team members based in Ukraine;
Maternity and paternity leave support;
Business trips and team gatherings at our Cyprus office.
Learning & Career Growth
Annual budget for professional development, certifications, books, and language courses;
Internal mobility and promotion programs to support both vertical and horizontal career growth;
A Personal Development Plan to help you grow your skills and competencies.
Smooth Onboarding & Ongoing Support
We’ve designed a structured onboarding plan to help you quickly understand the business, the team, and your priorities. Regular check-ins with your manager and People Partner ensure a smooth adaptation process and continuous support throughout your journey with us.