Conversion Strategist (Digital Marketing) / Ecentria Offline

The Conversion Strategist is responsible for driving incremental performance of our ecommerce platform through careful analysis utilizing our web analytics, providing recommendations based on best practices, and designing, prioritizing, and executing on A/B testing. In this position, the employee will be charged with the ongoing assignment of identifying opportunities to improve KPIs across the most impactful avenues (including technology, acquisition channels, and key conversion funnels.)

Primary Duties & Responsibilities

Planning, orchestrating and analyzing A/B tests using Google Optimize 360, designed to improve upon key website performance indicators (such as conversion rate, revenue, and other important metrics)

Monitoring web analytics using Google Analytics 360 for performance across KPIs

Ensure integrity of tracking across the platform, testing and ensuring all tagging functionality is operating properly using Google Tag Manager 360

Providing guidance and training on the usage of web analytics for business units throughout the company, including on new features, technologies, and best practices

Serving as a subject matter expert for analytics usage and deployment, and helping foster the culture of detailed analysis within the company

Identifying issues with performance across various dimensions and providing information necessary to resolve

Creating ad hoc reports as needed

Creating and maintaining dashboards for KPIs specific to different business groups

Continuous auditing of performance across various dimensions, identifying trends material to website performance, and working with functional teams to determine underlying causes and effects

Benchmarking performance across comparable websites

Requirements

One year minimum experience in Conversion Analysis/Conversion Rate Optimization (CRO) – including A/B testing operations (experiment design, execution and analysis/reporting for stakeholders), measuring and analyzing key performance metrics, and providing actionable business intelligence

Proficiency in utilizing Google Analytics & Microsoft Excel required

Proficiency in English language (written and spoken) and experience working with English-only companies and clients

Strong understanding of statistics and statistical methods required

Splunk expertise a major plus

Experience in Online Marketing, Ecommerce, and/or HTML/CSS a major plus

Experience in UX/UX Research a major plus

Positive attitude, strong work ethic and ability to work in a fast-paced environment

Ability to work in multiple cross-functional teams, providing leadership or support when needed

Excellent verbal and written communication skills