Conversion Strategist (Digital Marketing) / Ecentria (offline)

The Conversion Strategist is responsible for driving incremental performance of our ecommerce platform through careful analysis utilizing our web analytics, providing recommendations based on best practices, and designing, prioritizing, and executing on A/B testing. In this position, the employee will be charged with the ongoing assignment of identifying opportunities to improve KPIs across the most impactful avenues (including technology, acquisition channels, and key conversion funnels.)

Primary Duties & Responsibilities
Planning, orchestrating and analyzing A/B tests using Google Optimize 360, designed to improve upon key website performance indicators (such as conversion rate, revenue, and other important metrics)
Monitoring web analytics using Google Analytics 360 for performance across KPIs
Ensure integrity of tracking across the platform, testing and ensuring all tagging functionality is operating properly using Google Tag Manager 360
Providing guidance and training on the usage of web analytics for business units throughout the company, including on new features, technologies, and best practices
Serving as a subject matter expert for analytics usage and deployment, and helping foster the culture of detailed analysis within the company
Identifying issues with performance across various dimensions and providing information necessary to resolve
Creating ad hoc reports as needed
Creating and maintaining dashboards for KPIs specific to different business groups
Continuous auditing of performance across various dimensions, identifying trends material to website performance, and working with functional teams to determine underlying causes and effects
Benchmarking performance across comparable websites

Requirements
One year minimum experience in Conversion Analysis/Conversion Rate Optimization (CRO) – including A/B testing operations (experiment design, execution and analysis/reporting for stakeholders), measuring and analyzing key performance metrics, and providing actionable business intelligence
Proficiency in utilizing Google Analytics & Microsoft Excel required
Proficiency in English language (written and spoken) and experience working with English-only companies and clients
Strong understanding of statistics and statistical methods required
Splunk expertise a major plus
Experience in Online Marketing, Ecommerce, and/or HTML/CSS a major plus
Experience in UX/UX Research a major plus
Positive attitude, strong work ethic and ability to work in a fast-paced environment
Ability to work in multiple cross-functional teams, providing leadership or support when needed
Excellent verbal and written communication skills

About Softesis

We are a company based in Odessa that specializes in creating and running dedicated teams and offshore sites for our US customers. We’ve been on the market for 3+ years and already have multiple divisions and 100+ people on board.

We truly believe that the best way to do business is to concentrate on long-term partnerships vs. short term projects, that’s why all our team members are hired solely for a particular customer and work directly with customer’s team. Both us and our customers treat every person not as a human resource and but as a team member that is involved and appreciated.

We’re constantly expanding and looking for talents for both on-site and remote cooperation. Check out the list below for something that might be relevant for you. Look forward to hearing from you.

Company website:
https://softesis.com/jobs

DOU company page:
https://jobs.dou.ua/companies/softesis/