Senior Product Marketing Manager

Mate academy - an EdTech startup with a technological, gamified, AI-powered LMS platform where people learn IT specialties.

🤘Already, 6000+ graduates have landed their first IT jobs in just 4 months of training.

🌎 Successfully launched our business in Poland and Brazil and have plans to expand to other countries.

We're looking for a Senior Product Marketing Manager who will own acquisition growth across UA, PL, and BR markets — converting traffic into enrolled students and leading the team that makes it happen.

Your qualities and skills that will be valued:

• Conversion Rate Optimisation based on data insights: you identify what's breaking the funnel and run structured experiments to fix it.
• A/B testing: you know how to set up, run, and read tests — not just launch them.
• Cross-functional collaboration: you've worked in teams that included developers and designers and kept delivery moving across all of them.
• You understand how to scale B2C paid marketing channels and have worked in close collaboration with User Acquisition Managers.
• Data fluency: you build and read dashboards in Looker, GA4, or Amplitude; week-over-week analysis and hypothesis-driven decisions are your baseline.
• 3+ years in product marketing, growth marketing, or a hands-on acquisition role.

• English Upper-Intermediate or higher.

   

Your additional advantages:

• Background in EdTech.
• Direct experience running paid acquisition on Google or Meta.
• You've built landing pages or funnels using AI tools — Lovable, Replit, or similar.

• Experience in a sales-led-growth environment.

   

Your responsibilities will include:

• Leading the Acquisition team — 3 developers and 1 designer — setting priorities and ensuring their output consistently delivers against business goals.
• Owning conversion rates across the full acquisition funnel per market (UA/PL/BR).
• Running weekly CvR and performance analysis and turning it into a prioritised experiment backlog.
• Building and iterating landing pages and funnels, including with AI tools.
• Coordinating cross-team delivery across marketing, sales, and admission.

• Reporting acquisition performance and growth priorities directly to the CEO.

   

We offer:

• Your voice matters — you won't just follow a plan, you'll help make it.
• A no-bullshit culture with 0% bureaucracy.
• A team that shares knowledge and isn't afraid to make mistakes.
• The top EdTech product in Ukraine.
• Competitive salary, regular reviews, Gig contract collaboration.
• Paid sick leave & 22 working days annual vacation.
• Self-development days for continuous learning.
• Personal crisis leave, arranged individually.
• Financial assistance in a medical emergency or if your home was damaged due to war.
• English courses and learning budget.
• Apple equipment.
• Pet-friendly office in central Kyiv with shelter.
• Company-paid lunches.

• Relocation bonus.

   

Recruitment process:

• Interview with a recruiter.
• Test assignment.
• Technical interview with the hiring manager.
• Final interview with the CEO.
• Reference check (3 references from previous managers).
• Job Offer.