Team Lead / Head of Retention

Head of Retention / Retention Team Lead / Senior CRM Manager

About the Role

We are looking for an experienced retention leader to own and evolve our CRM and retention function end-to-end. Depending on your background and ambitions, this role can be shaped as a hands-on Senior Manager, a Team Lead, or a Head of Retention. The core mission remains the same: build a data-driven, multichannel retention engine that drives player engagement, retention, LTV, and sustainable business growth.

Key Responsibilities

Retention Strategy & Lifecycle Management

• Develop and execute the overall retention and CRM strategy across all stages of the player lifecycle.
• Drive onboarding, engagement, reactivation, churn prevention, loyalty, and VIP retention initiatives.
• Build scalable user segmentation frameworks to improve personalization and communication efficiency.
• Define and optimize bonus strategies, promotional mechanics, loyalty programs, and gamification initiatives.
• Identify growth opportunities to increase retention, ARPU, NGR, and customer lifetime value.

CRM Campaign Management

• Design, launch, and optimize multichannel CRM campaigns across Email, SMS, Push Notifications, In-App Messaging, Onsite Communications, and Messengers.
• Develop automated trigger-based communication flows based on user behavior and lifecycle stages.
• Ensure communication strategies align with brand positioning and customer expectations.
• Implement structured A/B testing methodologies and continuously improve campaign performance.

Analytics & Performance Management

• Own and monitor key retention KPIs including:
  • Retention Rate
  • Churn Rate
  • ARPU
  • NGR
  • LTV
  • CTR
  • Conversion Rate
• Analyze player behavior and campaign performance to identify optimization opportunities.
• Collaborate with BI and Data teams to define reporting requirements and actionable dashboards.
• Prepare technical specifications for CRM platform enhancements, automation initiatives, and integrations.

Team Leadership & Cross-Functional Collaboration

• Build, mentor, and develop a high-performing CRM and Retention team.
• Conduct regular 1:1 meetings, performance reviews, coaching sessions, and career development planning.
• Define team KPIs, objectives, and performance standards.
• Collaborate closely with Product, BI, VIP, Support, Marketing, Affiliate, and Platform teams to ensure alignment on retention goals and initiatives.
• Act as the key stakeholder for CRM-related projects and retention-focused product improvements.

Requirements

• 3+ years of experience in CRM, Retention, or Lifecycle Marketing within iGaming.
• Proven understanding of player lifecycle mechanics and retention strategies.
• Experience managing or mentoring team members (1+ year preferred).
• Hands-on experience with CRM platforms, automation tools, and campaign management systems.
• Strong analytical mindset with deep understanding of retention and monetization metrics.
• Experience working with Tier-1 and European GEOs.
• Ability to operate effectively in a fast-paced, growth-oriented environment.
• Excellent communication, organizational, and stakeholder management skills.
• English level: Intermediate+ or higher.

Nice to Have

• Experience managing VIP retention initiatives.
• Experience with loyalty programs and gamification systems.
• Experience launching CRM processes from scratch.
• Experience working with BI tools and advanced segmentation models.

What We Offer

• Flexible working hours and fully remote work format.
• Unlimited vacation policy and paid sick leave.
• Competitive compensation package based on experience and expertise.
• Employee referral bonus program.
• Gifts and rewards for special occasions.
• 50% reimbursement of learning and professional development expenses.
• Sports and wellness compensation program.
• Co-working space reimbursement.
• Team-building activities and corporate events.
• Supportive and collaborative international team environment.