CRM and Automation Specialist (Zendesk / Shopify / AI)

We are a leading sea moss superfood brand in the U.S., on a mission to redefine natural wellness by making it simple, accessible, and affordable for everyone, everywhere.

As we continue to scale across multiple channels and serve a growing customer base, we are looking for a CRM & Automation Specialist to take ownership of our customer support technology ecosystem.

You'll be responsible for managing and optimizing our Zendesk, Shopify, and Siena AI infrastructure, proactively identifying issues before they impact customers, and building scalable systems that support long-term growth.

Why join us?

In this role, you'll become the owner of the technology that powers Customer support experience. You'll have the opportunity to build smarter systems, reduce manual work, improve AI performance, and create the infrastructure that allows our support team to operate at its best.

What we're looking for:

• Systems-oriented – You understand how multiple platforms interact and can map dependencies across complex workflows.
• Proactive – You don't wait for problems to appear in reports; you identify and solve them before they affect customers.
• Analytical – You enjoy investigating data, spotting patterns, and getting to the root cause of issues.
• Detail-oriented – You notice small inconsistencies before they become large operational problems.
• Strong communicator – You can explain technical issues clearly to both technical and non-technical stakeholders.

What you'll do:

CRM & Automation Management

• Own and optimize Zendesk and Shopify workflows, automations, tagging, and integrations.
• Improve support operations by reducing manual work and streamlining agent processes.
• Ensure accurate and reliable data flow between systems.

AI Support Systems (Siena AI)

• Monitor, test, and optimize AI performance and customer experience.
• Identify and resolve bugs, broken logic, and integration issues.
• Improve AI responses through prompt and knowledge base optimization.

Troubleshooting & System Reliability

• Investigate and resolve issues across Zendesk, Shopify, APIs, and AI platforms.
• Perform root cause analysis and implement preventative monitoring.

Vendor & Cross-Functional Collaboration

• Act as the main point of contact for AI and support technology vendors.
• Partner with Support, Marketing, Retention, and Operations teams to build scalable solutions.
• Drive system improvements, feature requests, and automation initiatives.

Reporting & Analytics

• Build and maintain dashboards tracking support performance, AI quality, and automation effectiveness.
• Analyze trends and data to identify customer, product, and operational issues before they become larger problems.

What you bring:

Required Experience

• Strong experience in Zendesk administration.
• Experience working in e-commerce environments.
• Experience building workflows, automations, and support operations systems.
• Strong analytical and troubleshooting capabilities.
• Experience working with large datasets and reporting.

Technical Skills

• Zendesk (Critical): Administration, Triggers, Automations, Macros, Integrations, Zendesk Explore.
• Shopify: Customer architecture, Orders and fulfillment flows, Tags and customer segmentation, Metafields.
• AI Platforms: Siena AI or similar AI customer support tools, Understanding of LLM behavior and prompt engineering.
• Data & QA: Root cause analysis, System testing, Data validation, Dashboard building.

What we offer:

• Welcome Pack and custom True Sea Moss merch to ensure you arrive like you were always meant to be here
• Sports reimbursement to support your physical and mental health
• Coaching & career consultations to support your personal and professional growth
• Access to corporate English lessons to sharpen your communication skills
• WHOOP membership to help you track your health, sleep, and recovery
• Coworking membership if you prefer a hybrid work lifestyle
• Sabbatical options after long-term contributions
• Project grants for side ideas, personal initiatives, or creative experiments

Ready to Build the Systems Behind an Exceptional Customer Experience?

If you're passionate about automation, AI, e-commerce systems, and solving complex operational challenges—and you want to own the infrastructure that powers customer support at a fast-growing wellness brand—this role is for you.

Apply now and help us build smarter systems that allow our team to focus on what matters most: serving our customers. 🌊