Brand Manager

Our partner is building category-defining military technologies that are shaping outcomes on the battlefield. The opportunity is massive - to help define how modern military technology is perceived globally and build a brand associated with innovation, reliability, and battlefield impact. 

Looking for a Brand Manager who can build and scale a strong, differentiated brand in one of the fastest-evolving industries in the world. 

You will shape how the company, products, and ecosystem are perceived by customers, partners, governments, operators, and the broader market. 

Your Role: 

You own the Product Marketing direction, standards, and execution across the company. 

Your focus: 

• Build a clear, differentiated, and scalable brand platform across the company and product ecosystem. 
• Ensure the brand reflects the reality of our products, technology, and battlefield impact. 
• Define how we communicate who we are, what we stand for, and why we matter. 
• Create consistency across products, communications, visuals, messaging, and external presence. 
• Drive awareness, credibility, and emotional connection in local and international markets. 

• Ensure the company is perceived as a category leader, not just another manufacturer.

   

Your day-to-day: 

• Work closely with Product Marketing, Leadership, Sales, and Communications teams. 
• Define and evolve brand positioning, narrative, tone of voice, and visual direction. 
• Ensure consistency across presentations, product materials, events, PR, social media, and campaigns. 
• Develop strategic brand initiatives that strengthen awareness and trust. 
• Guide and review brand-related creative output across design, video, copy, and communications. 
• Work with Product Marketing to ensure product narratives and corporate narratives reinforce each other. 
• Partner with Communications and PR to shape external perception and media presence. 
• Identify opportunities to strengthen differentiation, credibility, and category leadership. 

• Monitor market perception, competitor positioning, and audience sentiment. 

   

Your Skills and Experience: 

• 7+ years in product marketing, product strategy, or related leadership roles. 
• Experience managing and developing strong PMM teams. 
• Experience building or scaling Product Marketing functions, systems, or operating models. 
• Strong strategic thinking combined with hands-on execution ability. 
• Ability to understand highly technical products and translate them into clear market value. 
• Strong understanding of positioning, go-to-market, buyer psychology, and competitive strategy. 
• High ownership and ability to operate in fast-changing, high-ambiguity environments.
• Ability to challenge teams constructively and drive alignment across functions. 
• Strong communication - clear, direct, structured, and persuasive.