Chief Marketing Officer (CMO)

Location: Remote (Ukraine / worldwide)
Company: Claspo — Ukrainian MarTech SaaS
Reports to: CEO
Growth target: $70K MRR

ABOUT CLASPO

Claspo is a pop-up builder that helps e-commerce and growth teams turn existing site traffic into more opt-ins, sales, and revenue.

We are a Ukrainian MarTech SaaS operating globally since 2022. Our users get better results thanks to a library of 1,000+ CRO-ready templates, gamified widgets (spin wheels, scratch cards, gift boxes), smart targeting, and native Shopify integrations — including dynamic, single-use promo codes.

Our priority market is Shopify DTC brands with 50K—1M monthly visitors. We compete in a crowded pop-up/CRO space (OptiMonk, Wisepops, Privy, and others) and win on gamification depth, design quality, and conversion outcomes.

Learn more: claspo.io

WHY THIS ROLE MATTERS NOW

This is a pivotal moment to join Claspo. We have product-market fit, an established marketing team, and a clear growth target: scaling MRR to $70K.

You will own the full marketing strategy and execution — not as a distant strategist, but as a hands-on leader who builds systems, holds the team accountable, and drives measurable revenue growth.

You’ll inherit active acquisition channels, an established marketing team, and a product with paying customers worldwide. The challenge is not to start from zero, but to build a scalable growth system.

WHAT YOU WILL OWN

Revenue growth

• Define and deliver the path to $70K MRR
• Own contribution to pipeline, trials, activations, and paid conversions
• Model, forecast, and optimize the full marketing funnel — from awareness to revenue
• Continuously reduce CAC while improving conversion across the funnel

Channel strategy and execution

You will lead and optimize our current growth channels:

• Brand — Reddit, LinkedIn, Shopify/Klaviyo communities. Build visibility, trust, and brand-led demand.
• Partnerships — Agencies, affiliates, media partners. Scalable co-marketing and referral revenue.
• Marketplaces — Shopify App Store and other distribution platforms.
• SEO — Organic acquisition, content, and LLM/AI visibility.
• PPC — Paid search and performance campaigns with clear ROI.

You will scale what works, stop what doesn’t, and test new channels when the data supports it.

Brand among Shopify merchants

• Make Claspo a recognized, trusted brand in the Shopify ecosystem
• Build presence where merchants actually ask for recommendations — Reddit threads, community forums, partner channels, and review sites
• Turn brand visibility into measurable engagement: signups, trials, and marketplace installs

Team leadership and operations

• Lead the marketing team to hit both growth and operational targets
• Set clear KPIs, run weekly/monthly/quarterly reporting for the executive team
• Build processes so the team executes consistently — not heroically
• Hire, develop, and retain high-performing marketers as we scale
• Manage marketing budget with full transparency and accountability

Cross-functional growth

• Work directly with the Founder, Product team, Sales, and Customer Success to influence both go-to-market strategy and product direction
• Optimize website, landing pages, and conversion paths (CR, messaging, UX)
• Align marketing with the product roadmap and contribute to product growth initiatives

WHAT WE’RE LOOKING FOR

Must have:

• 5+ years in marketing, including 3+ years in a leadership role (Head of Marketing, VP Marketing, or CMO)
• Proven track record of scaling ARR/MRR in B2B SaaS — ideally MarTech, ecommerce tools, or CRO products
• Hands-on experience with our core channels: SEO, PPC, partnerships, community/brand marketing, and app marketplaces
• Exceptional data and analytics skills — funnel modeling, attribution, dashboards, and ROI reporting
• Experience building and leading teams that deliver on measurable targets
• Excellent English (C1+) — you will write, present, and communicate with a global audience daily
• Comfort in a fast-paced, ambiguous scale-up environment — pragmatic, direct, low bureaucracy
• Strong experience using AI tools to improve productivity, experimentation, analytics, content, and marketing operations

Strong plus:

• Experience growing a brand through Reddit, LinkedIn, and community-led marketing
• Strong Shopify ecosystem knowledge — how merchants discover, evaluate, and buy apps
• Background in pop-up/CRO, email marketing, or ecommerce retention tools
• Experience with agency and affiliate partnership programs
• Shopify App Store optimization and marketplace growth
• SQL, Looker/Data Studio, or similar analytics tooling
• Understanding of LLM/AI search visibility and modern SEO beyond traditional rankings

WHAT SUCCESS LOOKS LIKE IN 12 MONTHS

• MRR trajectory clearly on path to $70K
• Marketing team consistently hits quarterly KPIs
• Claspo is mentioned and recommended in the target Shopify/ecommerce communities
• Channel mix is optimized — each channel has a clear ROI and owner
• The executive team has transparent, reliable marketing reporting
• Strong brand recognition among Shopify DTC merchants in our ICP (50K—1M monthly traffic)

WHAT WE OFFER

• Direct impact on a global SaaS product with real users and international customers
• Report to the Founder & CEO — short decision lines, real ownership
• A marketing team already in place (Content team, SEO, PPC, template team, design, lifecycle) — your job is to lead, focus, and scale
• Freedom to build the strategy and stack the team you need
• Flexible schedule (40 hours/week), fully remote
• 18 paid vacation days (don’t expire)
• Paid sick leave
• 50% compensation for professional training and English courses
• A team that values initiative, speed, and results over process theater

If you’re excited about building a category-recognized brand, scaling a global SaaS product, and turning marketing into a predictable growth engine, we’d love to hear from you.