Creative Producer – Playable Ads

About the Role

The company is seeking a highly creative and experienced Creative Producer specializing in Playable Ads to join its dynamic team. This role is pivotal in driving user acquisition and engagement through innovative and high-performing playable ad experiences. The ideal candidate will have a strong background in mobile game development, a deep understanding of playable ad mechanics, and a proven track record of delivering successful creative campaigns. This is a remote position, offering the flexibility to work from anywhere.

Responsibilities

• Lead the end-to-end production of playable ads, from concept to execution, ensuring high quality and performance.
• Collaborate with marketing, design, and development teams to brainstorm and develop innovative playable ad concepts.
• Manage external vendors and agencies, overseeing the production process and ensuring timely delivery.
• Conduct A/B testing and analyze performance data to optimize playable ads for maximum impact and ROI.
• Stay up-to-date with industry trends, best practices, and emerging technologies in playable ads and mobile gaming.
• Develop and maintain a library of playable ad assets and templates.
• Provide creative direction and feedback to designers and developers to ensure alignment with brand guidelines and marketing objectives.

• Present playable ad strategies and performance reports to stakeholders.

   

Requirements

• 3+ years of experience in creative production, with a focus on playable ads in the mobile gaming industry.
• Proven track record of developing and launching successful playable ad campaigns that drive user acquisition and engagement.
• Strong understanding of mobile game mechanics, user experience (UX), and monetization strategies.
• Proficiency in project management tools and methodologies.
• Excellent communication, interpersonal, and presentation skills.
• Ability to work independently and collaboratively in a fast-paced, remote environment.
• Experience with A/B testing and data-driven creative optimization.

• Familiarity with creative tools such as Figma, Adobe Creative Suite, Unity, HTML5, and JavaScript is a plus.

   

About the Company

The company is a leading mobile gaming company dedicated to creating engaging and immersive experiences for players worldwide. With a portfolio of top-charting games, the company is committed to innovation, creativity, and pushing the boundaries of mobile entertainment. The company fosters a collaborative and dynamic work environment, offering opportunities for growth and professional development.