Business Development and Outbound Lead

Red Rocket Software is looking for a Business Development & Outbound Lead who will own and drive our outbound sales function — from ICP development and go-to-market strategy to discovery calls, proposal creation, and lead generation team management.

We are looking not just for a salesperson, but for someone who thinks in terms of revenue, understands how to build scalable outbound systems, and wants to make a direct impact on business growth.

What You’ll Be Doing

• Own the outbound sales function end-to-end: ICP development, targeting, outbound strategy, discovery, and proposal creation.
• Conduct discovery and qualification calls with international decision-makers (CEO, CTO, Founder, Head of Product).
• Create and present tailored commercial proposals and service offerings.
• Manage and maintain a healthy, predictable sales pipeline within CRM.
• Research target markets, competitors, buyer signals, and new growth opportunities.
• Develop, launch, and optimize outbound hypotheses (messaging, offers, proof points, CTAs).
• Lead and coordinate the Lead Generation / SDR function.
• Ensure messaging consistency and ICP alignment across outbound activities.
• Build sales forecasts and provide regular pipeline reporting.

• Collaborate closely with leadership on revenue growth initiatives.

   

Requirements

• 3+ years of experience in B2B sales within IT services.
• Experience in IT outsourcing, custom software development, or a digital agency environment.
• Proven experience managing the full sales cycle from prospecting to signed contracts.
• Strong discovery and qualification call experience.
• Solid understanding of outbound sales through LinkedIn and Email channels.
• Experience working with international markets (EU, UK, DACH is highly preferred).
• Ability to define ICPs and work with buyer signals and intent-based outreach.
• Experience using CRM systems such as HubSpot, Pipedrive, or similar.
• English level B2+ or higher with strong client-facing communication skills.

• Previous experience managing or mentoring SDR / Lead Generation teams is a strong advantage.

   

Nice to Have

• Experience selling dedicated teams, custom software development, or digital product services.
• Experience with US or UAE markets.
• Experience building outbound processes from scratch.
• German language proficiency.
• Previous experience in startups or small-to-medium service companies.