Generalist - Playable Ads

About the Role

Our client is seeking a talented and versatile Generalist to join their dynamic team, focusing on playable ads. This role is perfect for someone who thrives in a fast-paced environment, enjoys a mix of creative and technical challenges, and is passionate about mobile gaming. The ideal candidate will be responsible for the entire lifecycle of playable ads, from conceptualization and design to development, optimization, and analysis. This is a unique opportunity to make a significant impact on user acquisition strategies and contribute to the growth of a leading mobile gaming company.

Responsibilities

• Conceptualize and design engaging playable ad experiences that align with game mechanics and marketing goals.
• Develop playable ads using HTML5, JavaScript, CSS, and other relevant technologies.
• Collaborate with game designers, artists, and marketing teams to ensure brand consistency and optimal performance.
• Implement A/B tests and analyze data to identify areas for improvement and optimize ad performance.
• Stay up-to-date with industry trends and best practices in playable ad development and mobile marketing.
• Manage multiple projects simultaneously, ensuring timely delivery and high-quality output.
• Troubleshoot and debug playable ads across various platforms and ad networks.

• Contribute to the overall creative strategy for user acquisition campaigns.

   

Requirements

• Proven experience in developing and optimizing playable ads for mobile games.
• Strong proficiency in HTML5, JavaScript, and CSS.
• Experience with game development tools like Unity is a plus.
• Solid understanding of mobile marketing principles and user acquisition strategies.
• Ability to analyze data and translate insights into actionable optimizations.
• Excellent communication and collaboration skills.
• Creative mindset with a keen eye for detail and user experience.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and Figma is a plus.

• Experience working in an Agile environment.

   

About the Company

Our client is a leading mobile gaming company known for its innovative and engaging titles. They are committed to creating immersive experiences for players worldwide and are constantly pushing the boundaries of mobile entertainment. The company fosters a collaborative and creative work environment, encouraging employees to take ownership of their projects and contribute to a shared vision of success.