Creative Lead,(Ukraine)

Most creative roles ask you to choose between strategy and execution. This one doesn’t.

We’re looking for a Creative Lead who can take a brief, shape a strong concept, and bring it to life — from idea to final execution. Someone who not only develops the thinking and writes compelling copy, but also gets hands-on with the tools and delivers work that stands out in a market saturated with AI-driven messaging.

This role exists to close the gap between where our creative output is today and where it needs to be — a key lever for improving top-of-funnel performance.

The right person has strong opinions about what makes creative work effective. They are data-informed but instinct-led, and they know how to push ideas further than what was originally asked — without slowing down execution or making delivery harder.

It’s a role for someone who builds, thinks, and ships — all with equal confidence.

About the role

This is a market where every vendor is making AI claims. Standing out requires creative work that stops the scroll, earns attention, and tells a story strong enough to compete at the highest level. That is the standard for this role.

You will own the creative process end to end — from brief to final asset. This includes shaping the concept, writing copy or scripts, producing assets, and understanding how and why the work will convert before it ever goes live. AI is embedded throughout the workflow: accelerating research, exploring creative directions, generating references, and scaling production while preserving craft and quality.

You will work closely with product marketing, demand generation, and growth teams, sitting within the broader marketing function.

In campaign reviews, you will be expected to bring ideas that shift the room — unexpected, insight-driven, and fully formed. The scope of work will vary across paid social, landing pages, product launches, and brand campaigns. What remains constant is the expectation that every piece of creative is grounded in insight, clear brand thinking, and a strong focus on performance.

What you'll do
 

• Crack briefs before they're handed to you. Translate market intelligence, customer insight, and competitive context into creative direction that's specific and actionable.
• Develop campaign concepts end-to-end: the idea, the narrative, the execution plan.
• Push the creative further than the brief asks. Know when a concept is good enough and when it can be sharper.
• Build creative assets yourself: ads, landing pages, scripts, social content, campaign visuals.
• Work across formats and channels, from static paid creative to video scripts to long-form brand content.
• Maintain high output quality even when deadlines compress. Pace and craft are not a trade-off here.
• Use performance data to inform creative decisions. Know what's converting, what's not, and why.
• Bring data into the brief stage, not just the retro. Let it sharpen the concept before production begins.
• Develop an instinct for what works in a B2B SaaS context without defaulting to what's safe.
• Use AI tools as a genuine force multiplier: for ideation, concept exploration, copy generation, visual references, and production acceleration.
• Stay ahead of what's possible. Bring new capabilities into the team's workflow before they become obvious.
• Maintain craft standards as AI scales output. Volume is not the goal. Quality at volume is.
• Keep creative work on-brand at pace. Know the guardrails well enough to move fast without losing coherence.
• Work closely with PMM to ensure creative reflects the right message for the right audience.
• Align creative direction with multiple stakeholders without letting the work get diluted by committee.
  
  Requirements:
   
• 7+ years in brand or creative roles, with a deliberate move toward creative strategy in recent years. You've been growing toward this role, not pivoting into it.
• A portfolio that proves both ends: strategic thinking behind the concept and hands-on execution in the work itself.
• Strong command of performance creative. You know what converts, and you can explain why before the data comes in.
• Genuine AI fluency in your creative workflow. Not someone who has tried the tools, someone who has changed how they work because of them.
• B2B SaaS or tech experience. You know how to make technical products feel human without dumbing them down.
• Data literacy. You can read campaign performance, draw conclusions, and change direction based on what you find.
• Collaborative by nature, but not consensus-driven. You work well with others without needing a committee to approve every decision.
• Comfortable with ambiguity at the concept stage. Precise and rigorous when it's time to ship.
• A robust sense of humor:)
  
  This sits at the intersection of two areas the market hasn’t fully figured out how to combine yet: enterprise-grade IT service management and agentic AI that actually gets work done.
• Most IT platforms have added a chatbot and called it AI. Here, AI resolves incidents, fulfills requests, triggers workflows, and deploys automations autonomously — no code, no developer dependency, no black-box behavior. Every action is logged, traceable, and governed by rules defined by IT teams. That’s not just a feature set — it represents a different category of product, and the market is still catching up to what that means.
• The creative opportunity here is significant. The narrative is strong, the product delivers on its promise, and the gap between the story that can be told and the creative currently in market is exactly the kind of gap a strong Creative Lead can close quickly.
• You’ll be joining a marketing team that is in the process of building a modern marketing operating system where AI is used to scale content production, while humans focus on direction, quality, and judgment. You’ll play a key role in that system — setting the standard for how the product is positioned and expressed in the market.
• This is a role for someone who wants to build category-defining creative work on a product with real substance behind it.