Head of CRM

About the Role
We are looking for an experienced and data-driven Head of CRM to lead our customer retention strategy, lifecycle marketing initiatives, and CRM operations. This role is responsible for developing and executing CRM strategies that drive customer engagement, retention, loyalty, and lifetime value across multiple communication channels.
As a Head of CRM, you will own the CRM roadmap, manage a team of CRM specialists, collaborate closely with Product, BI, Marketing, VIP, and Creative teams, and continuously optimize customer journeys through segmentation, personalization, automation, and testing.
This is a high-impact leadership role offering the opportunity to shape CRM strategy, build scalable retention programs, and directly influence business growth.
Responsibilities
CRM Strategy & Leadership
 

• Develop and execute the overall CRM and customer retention strategy aligned with business objectives.
• Own customer lifecycle management across all stages: onboarding, activation, retention, reactivation, and loyalty.
• Define CRM KPIs, monitor performance, and drive continuous improvement initiatives.
• Build and manage the CRM roadmap, prioritizing projects based on business impact.
• Lead, mentor, and develop the CRM team, establishing best practices and operational excellence.

Campaign Management & Automation
 

• Oversee planning, execution, and optimization of CRM campaigns across Email, SMS, Push Notifications, In-App Messaging, Onsite Communications, and other channels.
• Ensure effective campaign delivery through CRM automation platforms.
• Drive personalization initiatives based on customer behavior, segmentation, and predictive insights.
• Establish and optimize automated customer journeys and trigger-based communications.

Analytics & Optimization
 

• Analyze CRM performance and customer behavior to identify growth opportunities.
• Develop segmentation strategies to maximize engagement and retention.
• Lead A/B testing initiatives across communications, offers, customer journeys, and promotional mechanics.
• Monitor customer engagement metrics, churn rates, retention, conversion, and lifetime value.
• Collaborate with BI and Data teams to improve reporting frameworks and customer insights.

Cross-Functional Collaboration

• Work closely with Product, Marketing, VIP, BI, Operations, and Creative teams to deliver integrated customer experiences.
• Guide Creative and Content teams on CRM best practices, messaging frameworks, and campaign optimization.
• Partner with Product teams to implement retention features and loyalty initiatives.

Deliverability & Compliance
 

• Monitor email deliverability, domain reputation, and communication performance.
• Ensure compliance with communication regulations and customer consent management.
• Oversee subscription and unsubscription processes to maintain healthy communication databases.

Requirements
 

• 3+ years of CRM experience, including at least 1 year in a leadership or senior CRM role.
• Proven experience developing and executing CRM and retention strategies.
• Strong expertise with CRM and marketing automation platforms (Customer.io, Optimove, Хtremepush, FastTrack, Salesforce Marketing Cloud, Braze, or similar).
• Strong analytical skills with hands-on experience in customer segmentation and performance analysis.
• Advanced Excel/Google Sheets skills; SQL knowledge is a strong advantage.
• Experience managing A/B testing programs and data-driven optimization initiatives.
• Understanding of customer lifecycle marketing, retention, loyalty programs, and behavioral segmentation.
• Experience working with email deliverability and communication best practices.
• Excellent project management and stakeholder management skills.
• Strong leadership, mentoring, and team development capabilities.
• iGaming experience is highly preferred.

Nice to Have
 

• Experience managing CRM teams in fast-growing environments.
• Knowledge of HTML/CSS for email development.
• Experience with predictive modeling, customer scoring, and advanced personalization.
• Understanding of responsible gaming and regulatory requirements within iGaming.

What You'll Get
 

• Flexible working hours that fit your natural rhythm: 08:00–17:00, 09:00–18:00, or 10:00–19:00.
• 17 working days of paid vacation (available after 6 months).
• Salary in USD.
• Significant ownership and influence on customer retention strategy.
• Opportunity to build and scale CRM processes and team.
• Collaboration with experienced professionals across Product, Marketing, BI, and Operations.
• Access to advanced CRM and marketing technology stack.
• Continuous professional development and leadership growth opportunities.
• Clear structure, transparent feedback, and measurable goals.
• Fun corporate activities and team events.