Traffic Quality Manager

Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region and are now taking their success worldwide.

We are currently looking for a Traffic Quality Manager.

📋 Key responsibilities and your contribution:

• Monitor and analyze marketing traffic quality across all acquisition channels.
• Detect, investigate, and prevent fraudulent activities related to affiliate programs, paid traffic, bonus abuse, multi-accounting, incentivized traffic, and other marketing fraud schemes.
• Conduct regular reviews of affiliates, traffic sources, campaigns, and user segments to identify suspicious patterns and anomalies.
• Develop, maintain, and improve anti-fraud rules, segments, and monitoring processes for marketing traffic.
• Collaborate with Marketing, Product, Analytics and Payments teams on fraud prevention initiatives.
• Prepare analytical reports, dashboards, and presentations on traffic quality, fraud trends, and anti-fraud performance.
• Participate in incident investigations and provide recommendations on sanctions, traffic restrictions, and process improvements.
• Define requirements for automation of anti-fraud controls and support the implementation of new anti-fraud solutions.
• Monitor key marketing and anti-fraud KPIs and proactively identify emerging risks.
• Support onboarding and audits of new affiliates, traffic sources, and acquisition channels from an anti-fraud perspective.
• Participate in testing and validation of new fraud detection tools, integrations, and analytical solutions.
• Maintain documentation, procedures, and knowledge base related to marketing anti-fraud processes.

📚 Your qualifications:

• Understanding of key fraud schemes in digital marketing and affiliate marketing.
• Experience analyzing marketing traffic quality and identifying anomalies at the level of campaigns, partners, sources, and individual users.
• Confident use of anti-fraud and analytical tools: SEON, Tableau, BI systems, and other internal services.
• Ability to work with large data sets, build samples, identify patterns, and prepare data-based conclusions.
• Experience participating in investigations of abuse related to marketing mechanics and affiliate programs.
• Ability to prepare requirements for anti-fraud automation and participate in testing new rules, segments, and suspicious activity triggers.
• Skills in preparing regular analytical reports, monitoring key traffic quality metrics, and evaluating the effectiveness of implemented anti-fraud measures.
• Understanding of affiliate marketing principles, CPA/CPL/CPS models, and key marketing metrics.
• Confident user of Microsoft Excel / Google Sheets.

➕ Nice to have:

• Experience with SQL, Tableau, Power BI, or other BI tools.

   

Benefits:

⭐ Time Off & Recovery: 20 working days of fully paid annual leave, fully paid sick leave, and public holidays off according to company policy.

⭐ Health & Wellness: A flexible Benefits cafeteria that allows you to choose the perks that fit you best, with options including medical support, regular check-ups, mental health services, or gym access.

⭐ Education & Development: Internal and external training, industry events, language courses, and professional service subscriptions.

⭐ Workspace & Tech: All necessary corporate equipment provided, the flexibility to work fully remotely, and premium digital tools to enhance performance (e.g., AI tools, ChatGPT Plus).

⭐ Work Environment & Perks: Holiday bonuses, gifts for special occasions, paid business trips, and team events.