Lead Generator / Outbound Lead Generation Specialist

Remote | GoldTech Marketing

Compensation: $1,000/month + performance bonus

About GoldTech Marketing

GoldTech Marketing is a B2B outbound marketing agency focused on helping software development and IT service companies win more qualified sales conversations in the US and EU markets. We build lead generation systems for software businesses using targeted prospecting, multichannel outreach, AI-assisted workflows, and custom technical proposals that help clients move from first contact to real sales opportunities.

We work with software development companies, outsourcing firms, product engineering teams, and tech service providers that want a more predictable pipeline beyond referrals and founder-led networking. Our approach combines structured prospecting, outbound execution, and AI-powered research to create consistent lead flow for high-value B2B services.

About the role

We are looking for a Lead Generator who can identify the right prospects, build high-quality lead lists, launch personalized outreach, and help turn interest into booked meetings. This role is ideal for someone who is organized, curious, comfortable with tools, and motivated by performance.

You will work directly with outbound campaigns for software development companies and communicate with decision-makers such as founders, CEOs, CTOs, Heads of Engineering, and product leaders. In addition to outreach, you will also use AI tools to help create custom technical proposals tailored to each prospect’s needs.

Key responsibilities

• Research and identify target companies and decision-makers in the US and EU markets using defined ICP criteria.
• Build and maintain lead lists in Apollo.io and LinkedIn Sales Navigator.
• Launch and manage outbound email and LinkedIn campaigns through Reply.io and related tools.
• Write and personalize outreach messages for different buyer segments and industries.
• Send connection requests, follow-up messages, and cold emails in line with campaign goals.
• Qualify interested leads and book meetings for the sales team.
• Track campaign results, maintain clean records, and report on activity, replies, and booked calls.
• Use AI tools such as Perplexity and Claude to research prospects, summarize company needs, and create custom technical proposals for potential clients.
• Support proposal creation by turning prospect pain points into structured solution ideas, use cases, and next-step recommendations.

Tools you will work with

You will be expected to work confidently with the following tools:

• Apollo.io — lead sourcing, enrichment, segmentation, and list building.
• LinkedIn Sales Navigator — prospect research, account targeting, buyer discovery, and outreach support.
• Reply.io — multichannel outreach, sequences, follow-ups, and response management.
• Jason AI by Reply.io — AI-assisted outbound workflow support and sales communication.
• Perplexity — research, idea generation, and proposal support.
• Claude — drafting, rewriting, summarizing, and structuring customized proposals.
• Google Sheets / CRM tools — tracking leads, statuses, and campaign performance.

What success looks like 
 

In this role, success means:

• Building accurate, relevant lead lists consistently.
• Running outreach campaigns with strong attention to personalization and data quality.
• Generating qualified conversations and booked calls for the sales team.
• Creating useful, client-ready technical proposal drafts with AI support.
• Improving campaign performance over time through testing and iteration.

Candidate profile

We would like to meet someone who has:

• Experience in lead generation, SDR, appointment setting, or outbound sales.
• Confidence using Apollo.io, LinkedIn Sales Navigator, and outreach tools.
• Strong written English for email and LinkedIn communication.
• Good research and analytical skills.
• Attention to detail and the ability to work independently.
• Interest in software development, IT services, or B2B tech sales.
• Comfort using AI tools to speed up research and improve proposal quality.

Nice to have

• Experience selling or generating leads for software development or outsourcing companies.
• Understanding of software services, team extension, product development, or AI solutions.
• Experience writing technical or semi-technical proposals.
• Familiarity with founders, CTO, and engineering buyer personas in the US market.

Compensation

• Fixed wage: $1,000/month
• Performance bonus based on results, such as qualified meetings booked, opportunity quality, or campaign performance
• Remote work
• Opportunity to grow into a senior outbound, SDR, or account development role

For more info visit gold-tech-marketing.com

Best performing managers would have a chance to work with our primary company cmd-advisory.com as a lead generation manager for our partners - top consultants Tier - 1.