Product Marketing Manager

About Us

We are building ambitious AI-first technology products with global potential.

Our goal is not to launch ordinary software or mobile applications. We aim to create products that redefine categories, challenge existing market leaders, and become brands people genuinely love, recommend, and identify with.

We are looking for a product marketing manager who can help shape not only how our products are marketed, but how they are positioned, experienced, and adopted.

The Role

We are looking for a strategic marketing manager who combines the thinking of a founder, brand strategist, product leader, and growth operator.

You will work directly with founders and influence:

• Product positioning
• Go-to-market strategy
• Brand creation
• Category design
• Product messaging
• User acquisition strategy
• Growth loops and retention strategy
• International expansion

What You’ll Own

Product Positioning

• Define and refine market positioning
• Develop category-creation strategies
• Build messaging frameworks for multiple markets
• Define customer segments, ICPs, and Jobs-To-Be-Done

Go-To-Market Strategy

• Design launch and expansion plans
• Define acquisition channels
• Develop market-entry strategies
• Create product-led growth initiatives

Brand Strategy

• Build brand foundations from the ground up
• Develop brand architecture and narratives
• Ensure consistency across product, marketing, and customer experience

Product & Growth Collaboration

• Work closely with product, design, and leadership teams
• Influence roadmap decisions through customer and market insights
• Design activation, retention, and referral mechanisms
• Establish growth experiments and measurement frameworks

Customer Understanding

• Conduct customer and market research
• Build feedback systems
• Translate insights into product and marketing decisions

Requirements

• 7+ years in product marketing, growth, brand strategy, product leadership, or related roles
• Proven experience launching products or entering new markets
• Strong understanding of product-led growth principles
• Ability to think strategically and execute operationally
• Deep customer empathy and research skills
• Strong analytical and commercial mindset
• Excellent communication and storytelling abilities
• Fluent English

Nice to have

• Experience with AI-driven products
• Experience scaling products internationally
• Startup or founder experience
• Experience building category-defining brands
• Experience working across multiple markets and cultures