Growth Marketing Lead / Head Offline

We're Rist Labs — a cofounding studio building ethical, AI-powered B2C products that matter. We partner with sharp founders and top talent to launch ventures that move fast, scale globally, and make a real impact.

We're looking for a Growth Marketing Lead / Head to join Kodree 🚀

It's a subscription-based b2c platform for mastering IT skills (web + mobile app). We target English-speaking markets: 60% of our users are from Tier 1 countries. The unit economics work, the team is in place — and the next unlock is the person who can bring acquisition, creatives, and product marketing together into one coherent growth system.

Who we’re looking for:

• Proven track record in scaling new B2C subscription-based products targeting Tier 1 markets or funnels from 0 to 1
• 6+ months of leadership experience in marketing or growth
• Solid Meta Ads experience: acquisition structure, creative strategy, funnel mechanics
• Horizontal overview across UAM, creative, and product marketing — you see the full picture, not just one lane
• Strong analytical skills with campaign measurement, data analysis, and A/B testing expertise
• Experience with at least one analytical tool: Amplitude, Mixpanel, Looker, Tableau, or similar
• Builder mindset; comfortable scaling from scratch
• B2+ English

Bonus Points:

• Google Ads, TikTok, or AppLovin experience

You’ll be working on:

• Own the marketing function end-to-end: initially taking a hands-on approach to align acquisition, creatives, and funnels into one system that actually moves the needle
• Consistently find and develop new growth points
• Audit funnels, research the market, build a hypothesis-driven action plan and execute it across UAM, creative, and PMM
• Own budget allocation, scaling roadmap, and identification of new channels, audiences, and markets
• Build growth strategy together with the CEO — set goals, prioritize, and drive execution
• Sync creative, UAM, and product marketing into one coherent system: shared context, consistent messaging, aligned metrics
• Lead the team

First 30 days scope: You go deep into funnels, audience, creatives, and competitors — find what's broken, spot the opportunities, form hypotheses and start executing. By day 30, you have a plan and it's already in motion.

What this role gives you:

• Full ownership from day one — you set the direction, you own the outcome
• Formed team ready to execute — no hiring, just scaling
• Clear growth path: Head of Growth → Head of Marketing → CMO

Your manager: You'll report directly to Oleksandr Bartosiuk, CEO & Founder of Kodree. Oleksandr scaled product at Mate academy before founding Kodree — the first product out of Rist Labs, which secured $10M in financing to expand globally.

What we offer:

• Office/hybrid/remote work format
• Freedom to build. No micromanagement. No politics. No fluff
• Top-tier team. You’ll work with proven operators, product thinkers, and creatives
• Not one path. Yours. We support all kinds of growth: leadership, depth, and breadth, allowing you to choose how far and where to go
• Paid vacation + sick leave

Perks

• We benchmark salaries globally. We want you to feel valued, and paid like it
• English courses
• Apple gear, because we don’t believe in slow laptops or slow ambition
• Company-paid lunches (because hungry brains don’t build great stuff)

Recruitment process:

• Interview with recruiter (Google Meet) - 60 min
• Technical interview - 1,5 hours
• Culture-fit interview - 1.5 hours
• Reference check
• Offer

No test assignment

You've built something from zero and know what it takes to make it grow. You're not looking for a lane — you want the whole road.

Sound like you? Let's talk 🙌