Link Builder & AI Content Assistant / Outreach Specialist

About the Role: We are looking for a motivated and detail-oriented Link Builder to join our growing team. The ideal candidate will have a solid understanding of SEO fundamentals, link building strategies, and the ability to generate and refine content using AI tools to support our organic growth efforts.

Key Responsibilities:

• Prospect and identify relevant link building opportunities across various niches

• Conduct outreach to website owners, bloggers, and editors via email

• Build and maintain relationships with webmasters and publishers

• Analyse competitor backlink profiles to identify new opportunities

• Understand and apply anchor text strategy in line with SEO guidelines

• Use AI tools to generate, edit, and refine content required for link placements including guest posts, resource articles, and outreach copy

• Brief and coordinate with the content team when human written content is required

• Track and report link building progress using tools such as Ahrefs, SEMrush, or Moz

• Manage and update outreach pipelines and link tracking spreadsheets

• Identify and flag toxic or low quality links for disavow consideration

Requirements:

• Basic understanding of SEO principles including on-page, off-page, and technical SEO concepts

• Understanding of anchor text types — branded, exact match, partial match, naked URL, generic — and when to use each

• Familiarity with link quality assessment — Domain Authority, Domain Rating, relevance, traffic, spam score

• Hands on experience using AI writing tools such as ChatGPT, Claude, or similar for content generation and editing

• Ability to review, fact check, and refine AI generated content to ensure quality and relevance

• Experience with or willingness to learn outreach tools such as Hunter.io, Pitchbox, or Mailshake

• Familiarity with Google Search Console and basic analytics

• Understanding of different content types used in link building — guest posts, resource pages, digital PR, niche edits

• Strong written communication skills in English

• Highly organised with ability to manage multiple outreach campaigns simultaneously

• Proficiency in Google Sheets or Excel for tracking purposes

Nice to Have:

• Experience with Ahrefs or SEMrush

• Previous experience in outreach or link building

• Understanding of prompt engineering for more effective AI content generation

• Understanding of robots.txt, nofollow vs dofollow links

Personal Qualities:

• Self motivated and proactive

• Strong attention to detail

• Good communicator and relationship builder

• Comfortable working independently and within a team

• Persistent and resilient — outreach requires patience!

What We Offer:

• Opportunity to grow within the SEO and digital marketing field

• Hands on training and mentorship

• Collaborative and supportive team environment