Senior PPC/UA Manager (Google Ads)

A-Players is looking for an experienced Senior PPC/UA Manager with a focus on Google Ads to take ownership of campaign execution, optimization, and scaling of one of the key performance marketing channels.

This is a great opportunity to work with large budgets, build automation, dive deep into analytics, and directly impact growth metrics while working on meaningful, fast-growing products.

Responsibilities:

• Own the full performance acquisition funnel in Google - from launch to optimization and scaling
• Launch, scale, and optimize Search / PMax campaigns with a focus on revenue growth and ROAS
• Develop and test new acquisition hypotheses, funnels, and scaling mechanics - including AI-intent acquisition directions
• Work closely with Analytics and Growth teams using a data-driven approach: post-click metrics, cohort analysis, LTV modeling, and unit economics improvement
• Collaborate with the Creative Factory on test plans, performance insights, and scaling best-performing hypotheses
• Analyze performance metrics, identify growth opportunities, and make fast data-driven decisions
• Build automation systems and contribute to the development of testing processes and operational excellence.

Requirements:

• 3+ years of hands-on experience with Google Ads (Search) and managing monthly budgets of $300K+
• Strong understanding of search intent, keyword strategy, and scaling mechanics
• Proven experience optimizing CPA / ROAS / conversion funnels
• Ability to independently launch, analyze, and scale performance campaigns
• Strong analytical skills: attribution, funnel analysis, cohort thinking, unit economics
• Experience building and managing testing frameworks and experimentation processes
• Experience with BI tools - Tableau / dashboards / reporting systems
• High ownership mindset and ability to make fast data-driven decisions
• English proficiency - B2 or higher.

Nice to have:

• Familiarity with PMax and Bing Ads / Microsoft Ads
• Strong understanding of PMax mechanics, feed structure и asset optimization 
• Previous experience setting up UA functions from scratch
• Experience with landing optimization и CRO 
• Interest in AI products and experimentation
• Understanding of AI-intent verticals и AI-related search behavior. 

We offer:

• Work with large budgets and technically complex tasks in an international company
• Fast decision-making and diverse projects with measurable impact
• Flexibility in approaches - no processes for the sake of processes
• Competitive compensation package + regular performance reviews
• Flexible schedule, option to work remotely or from the office
• Respect for work-life balance (vacation and sick days included)
• Corporate events, gifts, and additional medical insurance
• Compensation for professional training and conferences
• For office employees - company-paid lunches and endless snacks.