User Acquisition Lead

About the company

We’re an international product company operating in the mobile entertainment space, focused on scaling high-growth consumer products for the US market.

We’re looking for a senior User Acquisition professional to take ownership of paid growth strategy, campaign execution, attribution, and performance optimization across multiple acquisition channels.

Responsibilities

• Own and scale user acquisition strategy across key paid channels
• Manage and optimize campaigns on Meta, Apple Search Ads, and major programmatic platforms
• Drive performance marketing initiatives with focus on CAC, ROAS, LTV, and payback metrics
• Work closely with analytics and BI teams to build dashboards, reporting, and cohort analysis
• Oversee attribution setup and mobile measurement infrastructure (AppsFlyer / SKAN)
• Collaborate with creative teams on ad concepts, testing, and iteration strategy
• Analyze campaign performance and identify scaling opportunities
• Participate in growth planning, budget allocation, and testing strategy
• Help build and structure the UA function as the team grows

Requirements

• 4+ years of experience in User Acquisition / Performance Marketing for mobile apps or gaming products
• Hands-on experience with Meta Ads, Apple Search Ads, and DSP/programmatic platforms
• Strong understanding of mobile attribution and SKAdNetwork
• Experience working with AppsFlyer or similar MMP platforms
• Data-driven mindset with strong analytical skills
• Experience working with BI/reporting tools and performance dashboards
• Understanding of bidding algorithms and campaign scaling mechanics
• Ability to work independently and take ownership of growth initiatives

Nice to Have

• Experience in gaming, iGaming, betting, fintech, or high-volume consumer apps
• Experience launching and scaling products in competitive markets
• Familiarity with SQL, Tableau, or similar analytics tools
• Experience with creative testing frameworks and AI-powered creative workflows

What We Offer

• Opportunity to work on fast-scaling international products
• High ownership and direct impact on business growth
• Flexible remote setup
• Competitive compensation package