Full-Cycle B2B Lead Generation / SDR Specialist

About the role

We are looking for a strong B2B Lead Generation / SDR Specialist who can own the outbound process from market research to a warmed-up sales call.

Our goal is to identify high-potential client segments, build qualified lead databases, run outbound campaigns, communicate with prospects, qualify business needs, and prepare leads for final founder-led sales calls.

This is not a passive research role and not a template-sending job. We need someone who can think commercially, test hypotheses, analyze results, and continuously improve the outbound strategy.

Responsibilities

• Research target markets, industries, competitors, and potential client segments
• Define and refine ICPs and buyer personas for different industries
• Find and enrich decision-maker contacts
• Run outbound campaigns via LinkedIn, email, Upwork, Clutch, GoodFirms, communities, and other relevant channels
• Write and test outreach messages, follow-ups, and sequences
• Communicate with cold leads and turn them into warm opportunities
• Identify client pain points, business needs, and potential automation opportunities
• Qualify leads before passing them to a final sales call
• Prepare short lead briefs before each sales call
• Maintain accurate CRM records in HubSpot or a similar CRM
• Track outreach metrics, prepare reports, and analyze campaign performance
• Use AI tools to improve research, personalization, outreach, reporting, and workflow automation

Required experience

• 2+ years of experience in B2B lead generation, SDR, outbound sales, or business development
• Experience generating leads for IT, SaaS, AI, automation, software development, or similar B2B services
• Proven examples of outbound campaigns, qualified leads, or booked calls
• Strong experience with LinkedIn outreach
• Experience with cold email campaigns and follow-up sequences
• Experience with CRM systems such as HubSpot or similar
• Understanding of sales funnels, lead qualification, and discovery preparation
• Advanced English level: strong written and verbal communication is required

Nice to have

• Experience with Upwork, Clutch, GoodFirms, or other project platforms
• Understanding of business operations, workflows, and operational pain points
• Experience working with Western markets: US, UK, EU, Switzerland, Scandinavia

Work format

• Remote
• Part-time or full-time depending on the candidate
• Long-term cooperation preferred

Main success metric

A consistent flow of qualified, warmed-up leads who have a real business need, match the target ICP, and are ready for a meaningful final sales call.