Product Manager, Growth and CRO

About Project

Dreamlines helps travelers find and book their dream cruise — working with the world's leading cruise lines across Germany, the UK, Australia, and the Netherlands. Our website is a major commercial engine: it connects millions of travellers with high-consideration, high-value offers, and every improvement to search, discovery, landing pages, or enquiry flows has real revenue impact.

We work in a remote-first setup with a 10+ person engineering team based across Germany and Eastern Europe. The culture is practical and delivery-oriented: we value clear thinking, fast iteration, and people who still enjoy doing the detail work.

The Role

We're looking for a hands-on Product Manager to own conversion growth across our website and emerging AI-mediated discovery experiences. This is a role with real ownership: you'll set the CRO roadmap, guide a designer, write requirements, run experiments, and ship improvements that move the numbers.

Beyond the website, you'll help us think ahead — how customers discover cruises through GenAI interfaces, conversational search, and AI assistants is changing fast. You'll be the person who figures out what that means for Dreamlines, and turns that thinking into practical product work.

Why This Role Is Worth Your Attention

• Real ownership from day one — you'll set the CRO roadmap, not just execute someone else's
• High-impact surface: cruise bookings are high-consideration purchases where UX and conversion design genuinely matter
• Genuine AI latitude — use AI tools your way to improve how you think, write, ship, and measure
• A focused, senior team: no bureaucracy, short feedback loops, decisions made quickly
• A product that's evolving fast — GenAI discovery is a real emerging frontier, not a buzzword here

What You'll Do

Conversion & Growth

• Own the CRO roadmap across search/discovery flows, landing pages, offer pages, forms, and enquiry journeys
• Identify, prioritize, and deliver improvements based on data, funnel analysis, and commercial impact
• Define, monitor, and publish conversion metrics so the team always knows what's working
• Plan and evaluate experiments with clear hypotheses, success metrics, and post-launch reviews

Design & UX

• Guide a designer with a clear conversion and usability lens — making design work harder, not just prettier
• Own page layouts, information hierarchy, CTAs, trust signals, mobile experience, and offer presentation
• Use AI to review design briefs, compare UX alternatives, and identify friction before development starts

GenAI Discovery

• Own the product approach for how Dreamlines appears in AI assistants, conversational search, and answer engines
• Define user journeys that connect AI discovery to website conversion, enquiry flows, and qualified leads
• Work with SEO, content, and technical teams to ensure our content is structured for GenAI interpretation

Remote Delivery

• Write clear, complete requirements that reduce ambiguity across time zones
• Maintain a well-prioritized backlog of tickets that are ready for design and development
• Use AI to improve handover quality so remote engineers move faster with fewer questions

Who You Are

• 4–6 years in ecommerce product management, CRO, growth product, or digital optimization
• Track record improving commercial websites where conversion, lead generation, or funnel performance actually mattered
• Comfortable with analytics, dashboards, funnel data, and using experiments to prioritize work
• Strong written communication — you can write requirements a remote developer in a different timezone can build from
• Hands-on, detail-oriented, and delivery-focused — you enjoy the detail work, not just the strategy
• Enthusiastic AI user — you already use AI tools daily and are curious about making them even more central to how you work

Especially Valuable Experience

• Travel, marketplaces, lead generation, comparison sites, or other high-consideration purchase journeys
• Working with remote teams across European time zones
• A/B testing, CRO programs, behavioral analytics, or UX research
• Structured content, answer engine optimization, conversational UX, or AI-assisted discovery

What You Get

• A high-impact role on a platform used by thousands of customers
• No time tracking
• A supportive and experienced engineering team
• Internal learning and development program
• 20 vacation days
• Medical care & wellbeing
• Accounting support
• Office gym with a personal trainer
• Family-friendly space