Senior Lead Generation / GTM Engineer

Movadex is a product engineering studio that helps startups design, build, and launch complex digital products. Over the past decade, we’ve partnered with founders and venture-backed companies to build MVPs, scale products, and extend engineering teams.

Role Overview

This is a senior, technical, builder-first role at the intersection of GTM engineering, lead generation, data, and automation.

You are not a campaign manager.
You are a GTM systems architect responsible for revenue infrastructure.

You will own and scale the systems that generate pipeline — from data sourcing and enrichment to automation, CRM architecture, and outbound execution.

What You’ll Own

• End-to-end GTM and lead generation infrastructure (tools, data, workflows, automation)
• Outbound engine: sourcing → enrichment → segmentation → outreach → CRM
• ICP definition, targeting logic, and segmentation frameworks
• Automation pipelines for prospecting, enrichment, and lead generation
• Funnel optimization and GTM experimentation
• Data quality, integrations, and performance tracking

Key Responsibilities

• Build and maintain the GTM stack (HubSpot, Clay, Apollo, LinkedIn Sales Navigator, etc.)
• Design scalable lead generation workflows (sourcing, enrichment, scoring, routing)
• Build and maintain automated data flows across systems (APIs, no-code/low-code tools, automation platforms)
• Develop and optimize outbound systems (email, LinkedIn, multi-channel sequencing)
• Run structured experiments to improve conversion and pipeline performance
• Own GTM analytics: pipeline tracking, conversion metrics, and campaign insights
• Work directly with founders on GTM strategy execution and system design

Requirements

• 3+ years in GTM Engineering, Lead Generation, Growth Engineering, RevOps, or Marketing Ops
• Strong hands-on experience with HubSpot, Clay, Apollo, LinkedIn Sales Navigator
• Proven experience building automation workflows or data-driven systems
• Deep understanding of ICP, segmentation, and targeting logic
• Familiarity with APIs, integrations, and data pipelines
• Experience building or scaling outbound / lead generation systems

• Experience with AI tools for GTM automation is a plus

   

Why This Role Matters

You will build the core system that turns outbound and lead generation into a predictable, scalable revenue engine.

This is a high-impact role working directly with founders, where your systems directly define pipeline growth.