E-Commerce Growth Lead Marketing (Solo Role) — Park Ave Appliance

E-Commerce Growth Lead (Remote / Full-Time)
Park Ave Appliance

Park Ave Appliance is a growing online appliance retailer looking for one strong operator to own and execute our entire e-commerce marketing engine end-to-end.

This is not a team management role. You’ll be the primary marketing operator, working independently while coordinating directly with ownership, development, merchandising, and email marketing.

We are looking for someone highly analytical, hands-on, and performance-driven — someone who understands how to grow profitable e-commerce revenue.

What You’ll Own

• Paid acquisition across Google (Search, Shopping, Performance Max, YouTube) and Meta (Facebook/Instagram)
• Full promotional execution across all channels:
  • Google Shopping
  • Meta campaigns
  • website banners
  • landing pages
  • email campaigns
  • rebate and holiday promotions
• Ensuring promotions launch in sync across digital advertising, retargeting/email campaigns, website messaging, and social channels
• Conversion tracking setup and maintenance:
  • GA4
  • Google Tag Manager
  • Meta Pixel
  • Conversions API
  • call/text tracking
• Product feed optimization and Google Merchant Center management
• Coordinating with developers and merchandisers to execute promotions, landing pages, tracking, and on-site updates
• Improving conversion rate, retargeting, abandoned cart flows, and lifecycle marketing
• Monitoring attribution, campaign profitability, and overall marketing performance

Required Experience & Skills

Shopify Experience (Required)

You must have hands-on Shopify experience.

You should understand how to:

• set up and troubleshoot tracking within Shopify
• pull and analyze Shopify reports
• work with apps and native Shopify functionality relevant to marketing operations
• collaborate effectively with developers and merchandisers on implementation, troubleshooting, and promotional execution

Product Feed & Google Merchant Center Expertise (Critical)

This is extremely important for appliance e-commerce.

You should be highly comfortable with:

• product feeds and feed optimization
• Google Merchant Center
• custom labels
• GTINs and MPNs
• promotional feeds
• supplemental feeds
• shipping settings and labels
• exclusions and feed segmentation
• policy violations and disapprovals
• crawl/indexing behavior
• troubleshooting Shopping feed visibility issues

Additional Requirements

• 5+ years of hands-on performance marketing experience
• Proven success growing revenue for an e-commerce company
• Strong analytical and attribution skills
• Ability to optimize for phone and text conversions, not just online purchases
• Comfortable using AI tools to improve workflow efficiency, research, creative production, and execution
• Strong communication and organizational skills
• Able to work independently and take ownership

Compensation

• Competitive salary based on experience
• Performance-based bonus opportunities
• Fully remote position

To Apply

Please send:

1. Your resume
2. A short 1-minute video introducing yourself and your background
3. A brief explanation of why you believe you’re a strong fit for this role

Please include specific examples of e-commerce brands or accounts you’ve helped grow.