Senior Web Analyst

Responsibilities:
Control of tracking completeness and event data quality across the website
Analysis of key product funnels and user behavior
Identification of UX friction points and growth opportunities
Monitoring of data quality and investigation of discrepancies across sources
Analysis of suspicious user behavior and abnormal activity patterns
Preparation of dashboards, reports, and analytical findings for product teams
Documentation of metrics, event logic, and data definitions

Requirements:
2+ years of experience in product, web, or data analytics
Strong SQL skills and experience working with large datasets
Experience with web analytics and event-based tracking
Understanding of product funnels, conversion metrics, and user behavior analysis
Experience with data validation, reconciliation, and data quality control
Ability to build dashboards and translate data into actionable insights
Good understanding of ETL processes and data structures

Will be plus:
Experience in iGaming, fintech, or other high-load digital products
Experience with fraud, bonus abuse, or suspicious user behavior analysis
Knowledge of A/B testing and experiment analysis
Experience with BI tools such as Tableau, Power BI, or Looker
Familiarity with Python for analytical tasks
Experience working with clickstream data

Tech Stack:
SQL
BI tools: Tableau
Web analytics tools: GA4 / GTM / similar platforms
Product analytics and clickstream analysis
Excel / Google Sheets
Python as a plus
DWH / ETL / event tracking systems
 

Probation Goals:
Tracking audit completed - list of issues, priorities, and improvement plan
Key funnel validation completed - confirmed logic and main drop-off points identified
Basic data quality checks launched - control points and alerts for critical metrics in place
Cross-source reconciliation completed - key discrepancies identified and documented
Core web analytics dashboard delivered - product team has access to key metrics
Suspicious user behavior analysis completed - main fraud patterns and monitoring approach described
Metrics and event schema documented - shared understanding of core definitions established