Lead Generation Specialist

About Grade.app
Grade.app is an ERP system for IT companies and digital agencies (10–500 employees) that helps manage finances, teams and operational processes all in one place.

We already have a steady stream of leads (from marketing, partners and outbound), and now we need someone to turn those leads into revenue.

Responsibilities

• Identify, research, and generate new leads among IT companies and digital agencies (10–500 employees)
• Execute outbound campaigns via LinkedIn, email, and other relevant channels
• Qualify inbound leads from marketing and partners to ensure they match our ICP
• Build and maintain lead lists and outreach pipelines
• Personalize outreach messages to increase response and conversion rates
• Collaborate closely with sales to ensure smooth lead handoff and pipeline growth
• Track and report on outreach performance (open rates, reply rates, conversions)
• Maintain accurate data in CRM systems
• Continuously test and improve outreach strategies and messaging

Requirements

• 0.5–2 years of experience in lead generation or a similar role (B2B SaaS is a plus)
• Strong written communication skills (especially for cold outreach)
• Understanding of outbound sales processes and lead qualification principles
• Experience with LinkedIn, email outreach tools, and CRM systems (e.g., HubSpot, Pipedrive) is a plus
• Ability to research companies and identify decision-makers
• Results-driven mindset with attention to detail