CRM/Retention Manager IGaming

CRM / Retention Manager — iGaming
 

We are looking for a CRM / Retention Manager to join a fast-growing iGaming company. This role is ideal for a hands-on, data-driven professional ready to take full ownership of CRM and retention strategy.
 

Key Responsibilities

• Segment the customer base and launch targeted communications.
• Manage CRM channels: Email, SMS, Push, Telegram, messengers, and chat.
• Build and optimize trigger flows and CRM campaigns in Customer IO.
• Maintain the communications and promo calendar.
• Launch and optimize promotional campaigns.
• Run A/B tests, analyze results, and improve performance.
• Work with personalization, bonus economics, and gaming storefronts.
• Coordinate offers and creatives with Affiliate, Digital, and Design teams.

Requirements

• 4+ years of CRM / Retention experience in iGaming, specifically real-money casino.
• Experience with LATAM and EU markets.
• Experience launching or rebuilding CRM processes from scratch.
• Strong understanding of bonus economics and impact on NGR / LTV.
• Solid knowledge of key metrics: reg2dep, retention, churn, LTV, ROI.
• Confident with analytics, cohorts, and A/B testing.
• Hands-on mindset and readiness to execute directly.

Nice to Have

• Experience with Customer IO or similar CRM platforms.
• Ability to work with promo creatives and design teams.

What We Offer

• Remote-first setup with flexible working format.
• Full ownership of the CRM / Retention direction.
• Fast-moving team, real-money casino product, and direct impact on growth metrics.