Head of Marketing
$$$
Product
We’re looking for a Head of Marketing — an experienced marketing leader who will drive the growth strategy and performance across our entire product portfolio.You’ll oversee everything from user acquisition to creative production and growth analytics, balancing hands-on performance expertise with strategic vision.
Key Responsibilities
- Own the growth and marketing strategy across one of our products.
- Manage and scale the marketing team.
- Lead User Acquisition (UA) — Meta/Facebook Ads expertise is a must.
- Build and optimize marketing funnels for subscription-based B2C apps.
- Drive and monitor key metrics and performance KPIs.
- Oversee marketing experiments, scaling what works and cutting what doesn’t.
- Work closely with other teams to ensure data-driven decisions.
- Handle challenges of “grey” domains — avoiding bans, managing ad compliance, testing bold creatives.
Must-Have Experience
- 5+ years in digital marketing.
- Proven experience in User Acquisition (Facebook Ads – mandatory).
- Experience with subscription products.
- Experience in grey niches (dating, adult, or high-risk verticals).
- Strong understanding of marketing analytics (ROMI, LTV, CAC, retention metrics).
- Track record of scaling marketing budgets while maintaining ROI.
- Hands-on approach — ability to test, analyze, and make quick data-driven decisions.
What We Offer
- Direct impact: you’ll lead the entire marketing strategy for multiple AI and social products.
- Fast career track — this role is designed as a stepping stone to the top.
- Work with a driven, data-focused team building next-generation AI products.
- Dynamic environment — we move fast, test fearlessly, and reward initiative.
Required languages
| English | B1 - Intermediate |
| Ukrainian | C1 - Advanced |
Published 5 May
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