Product Designer - Upper Middle

At Intent Solutions Group we partner with our clients to build world-class software solutions. Our goal is to hire the top 10% of industry professionals who are eager to go above and beyond to solve the toughest software development challenges. We've worked hard to implement a culture where product development teams can thrive. 
 

About the Role:
 

We are looking for a Product Designer who combines strong UX fundamentals with modern AI-driven workflows and product thinking. This role goes beyond traditional design — you will actively leverage generative AI, data, and experimentation to create scalable, high-performing digital experiences.

You will work at the intersection of product, growth, and AI — designing not just interfaces, but systems that learn, adapt, and convert.
 

Requirements:

Core UX
 

• Lead end-to-end user-centered design processes: research, personas, journey mapping, JTBD, usability testing, and insight synthesis.
• Design intuitive user flows, information architecture, and interaction models for complex digital products.
• Leverage AI tools for UX research synthesis, clustering insights, and accelerating discovery phases.
• Conduct competitive analysis and heuristic evaluations.
• Use behavioral, product, and market data to inform design decisions.
• Design scalable, system-based UX solutions across multiple platforms.
   

Core UI
 

• Create high-quality, conversion-focused UI with strong typography, color systems, hierarchy, and composition.
• Design responsive and adaptive interfaces across desktop, mobile, and tablet.
• Build polished high-fidelity interfaces and interactive prototypes.
• Use AI-assisted tools for rapid UI exploration and visual system generation.
• Apply motion design, microinteractions, and modern UI patterns to enhance usability and engagement.
   

AI & Generative Design
 

• Actively use generative AI tools (ChatGPT, Midjourney, DALL·E, Runway, Galileo AI, Figma AI) in daily workflows.
• Apply prompt engineering for design, content, and visual generation.
   
• Use AI for:
   
  • rapid ideation and concept generation
  • wireframing and UI drafts
  • UX research synthesis and insight extraction
  • content generation and localization
     
• Design AI-powered product features:
   
  • conversational interfaces (chat, copilots, assistants)
  • recommendation systems
  • automation and smart flows
     
• Evaluate, refine, and productionize AI-generated outputs.
   
• Contribute to AI-driven personalization and adaptive UX experiences.
   

Product & Business Thinking
 

• Strong understanding of product strategy, growth, and user lifecycle.
• Design with KPIs in mind: conversion, retention, engagement, acquisition.
• Apply CRO principles and iterative optimization.
• Leverage AI-driven experimentation and automated design variations.
   
• Collaborate with marketing teams on:
   
  • landing pages
  • performance creatives
  • paid acquisition assets (Meta, Google, TikTok)
     
• Balance user needs with business goals.
   

Tools & Workflow
 

• Advanced Figma (components, variables, auto layout, design systems, prototyping).
• Adobe Creative Suite (Photoshop, Illustrator).
• Experience with AI tools: ChatGPT, Midjourney, Runway, Galileo AI, Figma AI.
• Familiarity with analytics and experimentation tools (GA4, Hotjar, Mixpanel).
• Understanding of A/B testing frameworks.
• Strong handoff practices and collaboration with developers.
• Experience working in agile teams (Jira, Notion, or similar).
• Ability to automate repetitive design tasks using AI.
   

Design Systems & Scalability
 

• Build and maintain design systems, component libraries, and tokens.
• Ensure consistency across product, marketing, and paid media.
• Design scalable systems that support rapid experimentation and growth.
   

Accessibility & Quality
 

• Apply WCAG standards and inclusive design principles.
• Ensure usability across diverse audiences and devices.
• Maintain high standards for design quality and consistency.
   

Key Responsibilities
 

• Design end-to-end product experiences from concept to production.
• Leverage generative AI to accelerate design cycles and increase output quality.
• Create user flows, wireframes, prototypes, and final UI.
• Design AI-enhanced experiences (automation, recommendations, conversational UX).
• Optimize interfaces and creatives for performance (CTR, conversion, retention).
• Generate and test multiple design variations using AI and A/B testing.
• Ensure compliance with platform requirements (Meta, Google, TikTok).
• Collaborate cross-functionally with product, engineering, and marketing.
• Stay current with AI tools, UX trends, and emerging patterns.
   

Experience
 

• 4+ years in Product Design / UI/UX Design.
• Strong portfolio demonstrating UX strategy + execution.
• Experience in SaaS, digital products, or growth/performance marketing.
• Experience working with AI tools in design workflows is highly preferred.
   

Nice to Have
 

• Basic HTML/CSS knowledge.
• Motion/animation tools (After Effects, Principle, Framer).
• Experience designing AI-first or AI-enabled products.
• Familiarity with conversational UX and LLM-based interfaces.
• Understanding of ethical AI and responsible design practices.
• Experience with localization and international UX.
   

Benefits

• Flexible working hours and location
• Comfortable office in the city center, equipped with everything you need
• Access to a motivated global team of highly experience specialists
• Competitive benefits and paid holidays
• Opportunities for continual professional via the IntentSG Learning Lab