Middle Lead Generation Specialist (Upwork)

Join Coralsoft and grow with us!
 

We are a software development company focused on delivering high-quality solutions for international clients. As we continue to grow, we are looking for a Middle Lead Generation Specialist (Upwork) to help us strengthen our client acquisition process.

This role is all about building and scaling a predictable flow of high-quality leads through Upwork. You won’t just execute tasks - you’ll own the channel, experiment, optimize, and turn it into a consistent source of revenue.

Responsibilities

• Search and analyze relevant projects on Upwork daily
• Write highly personalized proposals that convert into replies
• Manage multiple Upwork profiles (scaling, updating, maintaining)
• Respond quickly to clients and handle initial communication
• Qualify leads before passing them to the sales team
• Manage and track pipeline in CRM (Pipedrive)
• Continuously test and improve messaging, positioning, and approach
• Track key metrics: reply rate, conversion rate, booked calls
• Follow Upwork rules and best practices

Requirements

• 2+ years of experience in Upwork lead generation (IT outsourcing/outstaffing)
• Strong understanding of Upwork algorithms, rules, and limitations
• Experience working with multiple profiles simultaneously
• Experience with automation tools (GigRadar, Getman, or similar)
• Experience working with CRM systems (preferably Pipedrive)
• Ability to handle high volume without losing personalization quality
• Strong written English (B2+)
• High level of self-organization and ownership
• Proactive mindset focused on continuous improvement

Nice to have

• Understanding of IT services sales and niche best practices
• Interest in growing into Sales / SDR / Business Development
• Experience with LinkedIn or other lead generation channels

We offer

• $700–$1000 fixed salary
• 5% commission from every deal you bring
• High level of autonomy (no micromanagement)
• Opportunity to grow into Sales / SDR roles
• Paid vacation and sick leave
• Compensation for English courses and professional development courses