Performance Marketing Manager (Mobile Apps)

🚀About the project

We’re looking for a Performance Marketing Manager or a Mobile Growth Specialist to join our team and help scale an active mobile product with a strong performance-driven approach.

This role is for someone who understands mobile app funnels, attribution systems, user behavior, and knows how to make paid traffic profitable - not just launch ads.

You’ll work closely with Meta Ads, onboarding flows, analytics tools, and product performance to improve conversions, retention, and overall growth.

This is not a classic media buyer role - it’s a mix of performance marketing, product thinking, and data-driven decision making.
 

💼 What you’ll do

• Launch, manage, and optimize Meta Ads campaigns for mobile app acquisition
• Monitor key performance metrics: CAC, CPI, ROAS, LTV, retention, payback, profitability
• Analyze onboarding flows and identify weak points in user conversion
• Improve mobile funnels to increase activation, retention, and revenue
• Work with attribution systems like AppsFlyer, Singular, Adjust, or similar MMPs
• Analyze product performance using tools like PostHog, Amplitude, RevenueCat, and similar platforms
• Work with Web-to-App and App-to-Web funnels
• Generate hypotheses, run tests, and make decisions based on data
• Collaborate closely with product, marketing, and founders
   

✅ What we’re looking for

• 2+ years of experience in mobile performance marketing / mobile growth / user acquisition
• Strong hands-on experience with Meta Ads for mobile products
• Strong understanding of mobile app funnels and user acquisition mechanics
• Experience with MMP platforms like AppsFlyer, Singular, Adjust, Branch, or similar
• Experience with analytics tools like PostHog, Amplitude, Mixpanel, Firebase Analytics, RevenueCat, etc.
• Understanding of onboarding optimization, retention, monetization, and subscription models
• Experience with Web-to-App / App-to-Web funnels
• Strong analytical mindset and confidence working with numbers
• Ability to independently identify problems and propose solutions
• English level: B2+

✨ Nice to have

• Experience with subscription-based mobile apps
• Experience using AI tools like ChatGPT, Cursor, Lovable, or V0 in daily workflows

🧑‍💻 Working Conditions

• Fully remote — work from anywhere
• Flexible form of cooperation (part-time, freelance included)
• Flexible schedule — we appreciate team overlap but you manage your own time
• Easy time-off policy — take days off when you need, no bureaucracy
• Work on cutting-edge AI products in a fast-paced and supportive environment

🔍 Hiring Process

1. Video intro OR Quick screening call (20 - 30 mins)
2. Technical interview (up to 1 hour)
3. Final interview (optional)
4. Offer 🎉

Interested? Let’s talk! 📨 Drop us a message — we’re always open to meeting like-minded people.